Job Description

Opportunity information



Salary 18000 per year

Duration 20 months

Advert closing date 12/09/2025



Description



We don't do PR. We shift consumer behaviour. We build trust. We change perceptions. We move audiences. We do effective, intelligent, disruptive, ingenious communications campaigns - that solve real business problems. For brands with balls, and brains - welcome to Smoking Gun.

Apprentify are hiring on behalf of our client.



As a PR & Communications Apprentice, you'll play a key role in executing PR campaigns and brand communications for our clients. You'll gain hands-on experience in various aspects of PR, helping to create and distribute content, manage events, and evaluate campaign success.

Key Responsibilities:

Assist in creating and implementing PR strategies using specific tools to support campaigns. Keep up-to-date with current affairs, the PR industry, media, and marketing trends. Develop strong interpersonal communication skills and build effective relationships. Carry out support tasks such as desk research, event coordination, database management, and reporting. Create content including writing for press releases, social media posts, and feature pitches tailored to different audiences. Help manage video content production, assisting us produce user-generated content, live video streaming, social image creation, and infographic production. Maximise positive communication opportunities by: Using media relations processes and pitching stories. Creating media and influencer lists. Utilising digital and social channels, networks, and platforms. Use appropriate systems and software to log and archive data accurately, ensuring effective evaluation of campaign performance.

Entry requirements



Good grasp of English and english GCSE to at least a A-C / 4-9.



Able to commute to office full-time, working on-site (Hybrid opportunities may be available in time).



Training to be provided



You will be enrolled onto the groudbreaking Public Relations & Communications Apprenticeship!



From managing reputation and delivering creative campaigns to handling media relations and crisis comms, PR and Communications professionals are essential to any modern organisation. At The Juice Academy (part of the Apprentify Group), we understand the power of strategic communications and we're here to help businesses harness it.



Whether you're looking to upskill an existing employee or bring fresh talent into your team, our Level 4 PR & Communications Apprenticeship offers a dynamic, industry-led training solution. Developed in partnership with multi-award-winning PR agency Smoking Gun, this 13-15 month programme blends hands-on experience with in-person, expert-led training delivered in Manchester.



Equal to a first-year undergraduate degree, this apprenticeship is perfect for those starting out in the industry or aiming to take their skills to the next level. Apprentices will gain valuable insights into the world of PR, learning to protect online reputations, create and distribute compelling content, and deliver real results across digital and traditional media.



Why choose our PR & Communications Apprenticeship?

Delivered by practising industry professionals, not academic trainers Training backed by a proven track record over 600 apprentices trained and 500+ businesses supported High retention (85%) and distinction (94%) rates Strong employment outcomes: 85% of learners are offered permanent roles after completion

The programme covers:

Reputation management and crisis communications Influencer marketing and media relations Digital PR tools and tactics Creative campaign delivery Communications strategy Content production and distribution Reporting and campaign evaluation

Whether you're an employer solving hiring challenges or an individual eager to stand out in the competitive PR industry, our PR & Communications Apprenticeship is designed to equip you with the tools, skills, and confidence to thrive.



Things to consider



33 days holiday inc BH and your birthday off Statutory pension scheme Company laptop Hybrid/ flexible working once settled Access to a dedicated mentor as part of our company-wide mentor scheme Exclusive Perks - with discounts on lifestyle items from shopping to gyms to cinemas etc Office balcony and bbq where colleagues can work or dine alfresco

Skills required



Array



Future prospects



Nationally recognised, Level 4 apprenticeship in PR & Communications.

Opportunity to be taken on permanently upon completion of the training programme.



Hours per week 37.5

Working week Mon-Fri

Apprenticeship standard Public relations and communications assistant (Level 4)



Manchester, Greater Manchester, England, M3 3BN