Job Description

We're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.


Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!


At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.


So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

As PR Manager, you will lead the planning and execution of strategic public relations initiatives that strengthen the brand, build media relationships, and drive global and local awareness of our motorcycles and rider community. You will develop compelling narratives that position our brand as a leader in innovation, performance, and lifestyle, building loyalty and enthusiasm among media, fans, and customers alike.


Working cross-functionally with Brand, Product, Digital, Events, and Executive teams, you will manage external PR agencies and ensure consistent brand messaging across all earned media. You will play a pivotal role in product launches, motorcycle test rides, brand campaigns, and ambassador communications.

Key Responsibilities

Develop and execute global and local PR strategies to support brand and product initiatives Build and maintain strong relationships with journalists, editors, influencers, and industry media across print, digital, and broadcast Coordinate and pitch feature stories, interviews, and motorcycle reviews to key media outlets Lead all PR elements of motorcycle launches, product milestones, and brand campaigns Oversee press ride events, media briefings, and launches to ensure maximum coverage and brand impact Develop and manage a global press calendar aligned to broader marketing and product plans Craft press releases, media kits, Q&As, and briefing documents in alignment with brand tone and positioning Collaborate with Brand, Product, and Digital teams to ensure storylines are timely, accurate, and impactful Lead crisis communication planning and press response strategy in partnership with Legal and Exec teams Manage external PR agencies and ensure delivery against agreed KPIs. Track PR performance metrics, media impressions, and sentiment reports to inform future strategies. Own and manage the PR budget and reporting cadence.

Person Specification

5+ years of experience in PR, communications, or media relations, ideally within the automotive, motorsport, or motorcycle sectors Strong network of media contacts in lifestyle, automotive, tech, or trade press Experience managing product and brand communications, including international media coverage Exceptional written and verbal communication skills; skilled in translating technical features into compelling narratives Proven ability to lead agency relationships and cross-functional stakeholder groups

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:


Competitive salary package that recognises your skills and experience


A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge


Generous pension scheme that sets you up for the future, with access to personalised advice.


Private Medical Insurance and a Cash Back Programme to keep you feeling your best


Life insurance (4x salary) because we've got your back no matter what


FREE fruit, got to have your five-a-day!


WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme


Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.


Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!


A diverse and international team that brings together different perspectives, backgrounds, and experiences.


Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!


??Want to go green? You can enjoy free electric bicycle hire


Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.


We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.



Join us and see for yourself!



PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS