Job Description

About Us

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Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation.


We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 200 countries have produced hundreds of millions of images using Recraft, and we're just getting started.


Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality.


If you're passionate about pushing the boundaries of AI, we want you on board!

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We're looking for a strategic and hands-on

Principal/Senior Product Marketing Manager

to shape how Recraft goes to market. You'll be the driving force behind positioning, messaging, and launches -- working closely with our marketing and product/tech teams. This is a high-impact, high-ownership role with room to scale as we grow. You'll help define how our product connects with the creative world -- and set the foundation for future sales and go-to-market efforts.

Key Responsibilities

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Lead go-to-market planning and execution for feature launches

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Drive creation of launch assets -- from emails and visuals to landing pages and videos

? Build deep expertise on our customers and their creative workflows Track competitors and market shifts to position Recraft effectively Translate product updates into compelling, benefit-driven messaging Foster relationships with early access customers to gather insights and amplify feedback Develop messaging frameworks that clarify what Recraft is, why it matters, and who it's for Act as a connective tissue between product/tech and marketing to ensure alignment

Requirements

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5-7+ years of experience in product marketing, ideally at an early-stage or high-growth company Proven ability to lead product launches and craft messaging and positioning from scratch Collaborative and adaptable, with experience working across disciplines, ambiguity, and global time zones -- including a willingness to occasionally travel to London Highly organized, with the ability to manage multiple projects, stakeholders, and shifting priorities Deep curiosity about AI tools in design -- you keep up with with a fast-evolving landscape and learn quickly Clear, confident communicator -- both written and verbal

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What We Offer

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You'll work with a small, talented team that values clarity, curiosity, and bold thinking You'll help define the category of generative design tools for professionals You'll shape a product that's beloved by creatives -- and be one of the voices bringing it to market You'll be part of a fast-growing, innovative team with a global presence * We're results-driven, impact-focused, and building a culture of ownership and creativity