Job Description

Job Title: Product & Campaign Marketing Manager

Salary Banding: 50 - 55k per annum (DOE) + Benefits + Bonus & LTIP Programme

Contract type: Permanent & Full time

Location: London

Be Part of Something Big

.

Join the Wingstop Team!

At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.


We have been recognised for our commitment to excellence earning accolades such as (

Sunday Times Best Places to Work 2024 & 2025, The UK's Number 1 QSR Brand 2025

and

Deliveroo's Number 1 Dish in 2025

). But our mission remains simple:

BRING THE FLAVOUR

.

Who are we looking for?

An experienced Marketing Manager increase revenue and frequency through high-performing menu campaigns, pricing mechanics, bundling, and promotional strategy. This role owns the development and delivery of all tactical campaign moments, menu messaging and product marketing efforts.

Key Responsibilities

Sales Growth & Menu Strategy

Develop new product propositions, bundles and campaign-led offers

Lead day-part, basket-builder and occasion-based strategy to drive frequency

Work with global and local teams to activate LTOs and test menu changes

Pricing & Promotions

Lead pricing strategy and promotional offer testing

Collaborate closely with Finance and Delivery teams to optimise value and average spend

Deliver channel-specific bundling strategies (delivery, click & collect, dine-in)

Campaign Planning & Messaging

Own creative messaging for menu launches and tactical campaigns

Brief creative and content teams on assets and formats needed

Ensure consistent message delivery across social, CRM, delivery and POS

Collaborate with Digital and CRM teams to ensure omni-channel consistency

Performance Optimisation & Commercial Analysis

Monitor ROI across LTOs, promotions, and day-part strategies

Track campaign conversion rates, sales impact and customer retention metrics

Adapt calendar and positioning based on insight and trading performance

Use dashboards, finance reports and trading data to inform weekly optimization

Local Store Marketing (LSM)

Build and maintain regional toolkits, flyers, vinyls, and POS plans

Own monthly store refreshes and OOH support planning

Collaborate with NSO and Ops teams on new store openings

Act as LSM lead in national campaign localisation

Cross-functional Collaboration & Global Alignment

Work with Ops, Finance and Delivery to connect campaigns to the full guest journey

Share learnings and coordinate insights with international Wingstop markets

Ensure product positioning aligns with long-term brand and revenue goals

Own the planning calendar for tactical campaigns, menu innovation and store moments

Requirements

We're seeking a commercially-minded marketer with a deep understanding of menu strategy, campaign planning, and customer behaviour across QSR or retail formats.

Essential:

4+ years of marketing experience within food, QSR, retail or FMCG brands Proven success delivering product-led campaigns that drive frequency and sales Strong commercial acumen with experience in pricing, bundling, and promo testing Confidence working with Finance and Ops on product performance and menu mechanics Experience localising national campaigns across different regions or sites Ability to brief and manage creative teams to produce compelling product messaging Skilled in using insights and trading data to optimise campaigns in real time Excellent organisation and calendar management skills, with a bias for action

Desirable:

Familiarity with delivery platform mechanics (e.g. Deliveroo, Vita Mojo) Experience leading LTO rollouts or menu refreshes across national and local campaigns Understanding of customer occasion marketing (day-parting, basket-builders) Working knowledge of point-of-sale and regional campaign toolkits Previous work with international stakeholders or global campaign toolkits

Why Wingstop?

At Wingstop, we believe in

rewarding and investing in our people

. Here's what we offer:

Generous annual Bonus scheme:

with potential for higher earnings based on business performance.

LTIP Programme:

based on business performance.

Enhanced Holiday allowance:

Enjoy

25 days of annual leave

plus bank holidays.

Enhanced Employer Pension Contributions:

5% Employer Contributions.

Private Healthcare:

Benefit from private health insurance, including

Vitality at Work

perks.

Family Support:

Enhanced maternity and paternity leave for growing families.

Enhanced Sickness Benefit:

Two weeks full pay, 12 month rolling

EV Salary Sacrifice Scheme:

available after 3 months of service

Paid Birthday Leave:

Celebrate your birthday with an extra day off, on us.

Welcome Pack:

Start your journey with us with a Wingstop welcome pack.

Discount Platforms:

Access a wide range of retail, dining, and wellness deals.

Flexible Pay Options:

Use

Wagestream

for on-demand access to earned wages.

Exceptional Training & Onboarding:

Begin your career with a structured programme tailored to your role.

Career Development:

Unlock training and growth opportunities to advance your career.

Professional Uniforms:

Look the part with our branded attire.

Recognition & Celebrations:

Attend semi-annual conferences and team events to celebrate success.

Benefits Platform:

Access e-learning, lifestyle savings, and well-being resources.

Flexible Work Culture:

Enjoy remote work options and the freedom to make your role your own.

Exclusive Discounts:

Enjoy

20-50% off

when dining with friends and family.

Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know--we're here to assist you.


If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!


INDLEISURE