Job Description

Role Summary

We are seeking a Product Management Manager to join our Marketing team in Coventry. This role is pivotal in shaping our product positioning, driving successful launches, and ensuring our offerings meet and exceed customer expectations.

You will:

Lead the generation of deep customer insights to define product positioning and value propositions. Support customer research across UK and EU markets, including online/offline surveys and focus groups, to refine target customer profiles. Manage end-to-end product launches, from pre-launch to post-launch. Monitor product lifecycle health (market share, customer satisfaction, competitive benchmarking) and drive product iteration. Oversee launch preparations, including product specification confirmation, ordering processes on digital platforms, and on-time delivery alignment. Support go-to-market planning for new products in the European market, aligning with the global launch schedule.

What You'll Do

Hold a bachelor's degree or above in Business Administration, Marketing, Automotive, or a related field (MBA or Master's preferred). Have experience in Product Marketing or Strategic Management within the premium automotive or consumer technology sectors. Demonstrate the ability to lead cross-functional teams without direct authority. Maintain momentum under high pressure (e.g., supply chain disruption, PR crises). Adapt communication effectively across diverse European cultures. Possess excellent Excel skills. Be available to work from the Coventry office at least 3 days per week (ideally 4-5).

What You'll Bring (Preferred)

Experience working within a Chinese organisation. Fluency in another European language or Mandarin. Previous experience in a luxury brand environment. Involvement in full-cycle electric vehicle launches, with an understanding of charging ecosystems and customer education challenges.

What We Offer

Competitive salary. 25 days' holiday plus bank holidays. 6% pension contribution. Discretionary annual bonus scheme based on individual and company performance. Private healthcare. Group income protection (based on length of service). Paid time off for medical appointments. Family-friendly policies. Exclusive employee discounts, wellbeing support, and recognition platform (#ForUSLOT).

Additional Information

Based in Coventry, UK, with frequent travel to other locations as required.


Applicants must be able to travel freely without restrictions and be eligible to work in the UK without visa sponsorship.

Join Us

Lotus is more than a car company - we are a global community of innovators, creators, and pioneers. If you want to step outside the ordinary and be part of shaping the

About Lotus Cars

Lotus Cars builds world-class, high-performance, and lightweight sports cars sold around the globe. With over 75 years of iconic design, groundbreaking engineering, and legendary motorsport victories, we are now transforming into a truly global performance brand focused on an electrified future. Recent milestones include the launch of the Eletre, the world's first all-electric hyper-SUV (2022), and the Emeya, our fully-electric Hyper-GT (2023).


At Lotus, you will push boundaries - of the automotive industry and your own capabilities - as part of a diverse and inclusive team that values innovation, passion, and excellence.

STEP OUTSIDE THE ORDINARY - Lotus Cars