Job Description

All applications must include a cover letter

Office-based role

About Us

PageTiger is a leading B2B Saas business with over 15 years of experience supporting organisations worldwide to create, distribute and analyse interactive content communications with our intuitive, end-to-end platform.

Purpose-built to deliver effective and immersive communications for HR, L&D, Recruitment and Marketing outreach, PageTiger offers our customers a user-friendly and versatile solution, outstanding customer support and professional services.

Our loyal customer base includes some of the world's most renowned brands, including Rolls Royce, NHS, Ford, Coca-Cola, TUI and UPS with new and exciting clients joining us every day.

Our success is built on an incredible company culture that champions collaboration, creativity, and career growth. If you're passionate about delivering exceptional customer experiences and want to be part of a company that values innovation, creativity, and team spirit, we'd love to hear from you.

We're scaling fast, with a growing client base across HR, Learning & Development, Retail, Healthcare, and the Public Sector. We're now building a world-class marketing function to match our ambitions - and you could be at the heart of it.

Role Overview

As Product Marketer, you will be the bridge between our product, sales, customer success, and the market. You will own how we communicate the value of our platform, defining positioning, refining messaging, driving go-to-market activity, and enabling commercial teams with the tools they need to win.

You will lead new feature launches, craft product stories that resonate with different customer segments, and ensuring every message we put into market aligns with our brand and strategy.

Key Responsibilities

Own product messaging and positioning - Develop compelling narratives that clearly articulate the value of PageTiger's platform for each audience and vertical. Lead go-to-market planning for new features, enhancements, and offerings - collaborating with Product, Sales, and Customer Success to ensure successful adoption and engagement. Build sales enablement assets, competitor analysis, demos, and customer-facing collateral that support sales at every stage of the funnel. Conduct market and competitor research - understand the landscape, spot opportunities, and continuously refine our differentiators. Support pricing and packaging initiatives in collaboration with the CEO/CRO and Product teams. Champion the customer voice - using feedback, case studies, testimonials, and usage data to improve messaging and bring proof points to life. Drive product awareness through campaigns, content, webinars, email, and events in collaboration with the wider marketing team. Segment our audiences effectively to ensure we speak the right language to HR leaders, L&D teams, public sector buyers, and enterprise stakeholders.

Skills and Requirements

Minimum 3 years' experience in a product marketing role within a B2B SaaS business. Proven ability to turn technical or feature-led details into customer-facing value propositions. Strong understanding of sales cycles and experience creating effective enablement materials. Experience collaborating with product teams and managing feature launches. Strategic thinker with an ability to execute quickly and effectively. Excellent written and verbal communication skills. Highly organised with a commercial mindset and attention to detail. Experience working with HR tech or learning platforms an advantage Knowledge of Product-led growth strategies or SaaS models. Previous use of tools like HubSpot

Remuneration

Up to 38,000 per year.

Key Benefits

Exciting, Fun, Relaxed Working Environment: Join a team that values creativity, collaboration, and fun. Ultra-Modern City Centre Offices: Enjoy working in a state-of-the-art office with sit/stand desks and private meeting rooms. Career Development Opportunities: We support your growth with opportunities for progression in a rapidly growing company. Hybrid Working: Work from home up to 2 days per week. Perks: Well-stocked cupboards, fridge, fruit bowls, company bar, and regular social events. Private Medical Insurance: Access to comprehensive health coverage. Cycle to Work Scheme: Support for healthier, more sustainable commuting options.

About Us

Our success is built on an incredible company culture that champions collaboration, creativity, and career growth. Our modern, open-plan offices in the heart of Lincoln are equipped with state-of-the-art tech, easy access to private meeting rooms, and a communal social space where our team can connect over complimentary drinks, meals, and snacks. We offer hybrid working, regular social events, and career development & progression paths, creating an environment that ensures you'll thrive from day one.

If you're passionate about delivering exceptional customer experiences and want to be part of a company that values innovation, creativity, and team spirit, we'd love to hear from you.

Diversity, Equity, and Inclusion Statement

At PageTiger, we are committed to fostering a diverse, equitable, and inclusive environment where every team member can thrive. We believe that diversity in our workforce brings unique perspectives, drives innovation, and makes us stronger as a company. We welcome applications from all backgrounds and experiences, and we are dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed.

Job Type: Full-time

Pay: Up to 38,000.00 per year

Benefits:

Casual dress Company pension Cycle to work scheme Discounted or free food Employee discount Private medical insurance Store discount Work from home
Ability to commute/relocate:

Lincoln LN2 1DY: reliably commute or plan to relocate before starting work (required)
Application question(s):

Have you included a cover letter to support your application for the role? This role is based in Lincoln - Can you confirm you have read where the role is based?
Experience:

Product Marketing: 3 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Lincoln LN2 1DY

Reference ID: PM0625