At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest independent consumer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!
The Product Marketing Manager, Growth, will play a crucial role in business adoption, product engagement, and the overall digital experience for Trustpilot users. This role requires effective cross-functional collaboration with our Product, Customer Experience, Marketing, and Commercial teams to continuously improve how users discover, adopt, and continue using the product.
What you'll be doing:
Help customers get the most from Trustpilot, enabling businesses to see value through adoption and engagement from day one, to renewal and beyond
Drive awareness and adoption of new features, products, and enhancements with clear value based messaging and experiences, partnering with the GTM team
Promote a culture of experimentation by planning and executing A/B tests and growth experiments to determine the most effective messaging and vehicles.
Champion the customer across the business, keeping audience needs, understanding and value proposition as a foundation for everything we do
Manage in-app communications across end-to-end user journeys
Deliver in-app campaigns to drive digital leads and sales within the B2B application
Dig deep into customer insights and behaviors to uncover areas of friction, patterns, etc. and utilize data insights to optimize strategies and tactics
Partner closely with Product, Sales, Customer Success, UX, Data & Analytics, and Marketing teams across the US, UK & Europe to reach shared objectives
Present data-driven insights and strategic recommendations to senior management effectively
Translate complex information into clear, compelling communications for various audiences
Strategically identify challenges, making recommendations for how to move forward
Effectively manage projects and time to meet deadlines and objectives
Who you are:
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