Hello, we're Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We're a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We're a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.
We're looking for two Product Marketing Managers to join our team and contribute to the development of our annual plans, including; marketing objectives, goals, audience, product knowledge, content plan, and competitive landscape.
Key Responsibilities
From a product perspective, translate business context, customer insights, market and competitor intelligence into marketing opportunities.
Own the product marketing strategy (what and when) for the acquisition and engagement of customers.
Write marketing briefs for individual product launches, new propositions and campaigns, aligned with the Annual Plan.
Go-to knowledge for how to talk about products to our customers via the product fact sheet. Define the positioning and messaging hierarchy for a product set.
Work with compliance to understand regulation and provide guidance to the Marketing team.
Act as the conduit between Marketing and the Product/Commercial/Engineering teams.
Own the marketing performance for product uptake and usage. Contribute to regular reporting outputs.
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