Job Description

About DataCamp

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over

17 million learners

and

6,000+ companies

, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

About you

We are looking for a results-driven B2C Product Marketing Manager who thrives on getting things done. You'll be at the forefront of launching new learner-focused products and executing high-impact campaigns--especially performance-driven promotions and offer-led growth experiments. If you love doing more than just strategizing, and you enjoy collaborating cross-functionally to drive learner adoption and revenue, this role is for you.



We're looking for someone who:

Executes Relentlessly:

You take a brief and run with it--developing copy, working with designers, setting up emails or landing pages, and QAing before launch. You get joy from shipping.

Loves Performance Marketing:

You're analytical, love to test and optimize, and are excited to run tactical promotions and experiments to move the needle.

Understands B2C Growth:

You know what makes learners tick, how to break down barriers to learning, and what messaging drives conversion.

Is Self-Sufficient:

You don't wait around for perfect instructions--you're comfortable rolling up your sleeves and figuring out how to get from idea to live.

Collaborates with Velocity:

You communicate well with cross-functional partners and keep things moving without getting bogged down in red tape.

Responsibilities

Plan and execute learner-centric GTM launches for new curriculum, including crafting clear positioning and messaging that resonates with individual learners. Partner with the paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers, discounts, and pricing experiments. From brief to launch, you'll create compelling marketing campaigns outside of product launches and promotions that drive enrollments and subscription growth. Own the end-to-end persona and messaging strategy for learners across DataCamp.com, ensuring it's persuasive, differentiated, and optimized for conversion. Set clear goals and track results of each campaign, iterate quickly, and communicate impact across stakeholders. Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision.

Qualifications

2-3 years in product marketing in consumer SaaS. Experience crafting product marketing campaigns for a user base exceeding millions of users Hands-on experience launching offers, coordinating GTM plans with marketing channel owners, and optimizing user acquisition or retention. Experience writing marketing copy and working with design/brand teams to produce compelling assets.

Why Datacamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you'll love being on our team:


Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding. Competitive compensation: We offer a competitive salary with attractive benefits. Flexibility: Benefit from flexible working hours because the future is flexible! Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth. Global retreats: Participate in international company retreats, fostering a global team spirit. Equipment: Yearly refreshment of your IT Equipment budget for your home working setup. * Amazing team: Collaborate with a truly exceptional team--seriously, we're awesome!