Job Description

1 Opening
LONDON


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Role description

Product Owner

We are seeking an experienced and hands-on

Product Owner

combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals.

Key responsibilities

Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals.

Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance).

Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean and organized GTM container.

Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts Work closely with technical teams to implement and test tags, triggers, and variables.

Validate data accuracy and troubleshoot issues using GTM's Preview mode. Ensure Privacy Compliance Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA).

Monitor & Optimize Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights.




Technical Skills


Understanding of GTM Tags, triggers, variables, data layer, and debugging tools.

Analytics Knowledge Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection.

Project Management Agile methodologies, backlog prioritization, stakeholder communication.

Privacy & Compliance Awareness Understanding of data protection laws and consent frameworks.

Communication & Collaboration Ability to bridge gaps between marketing, development, and analytics teams.
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Skills

Google Tag Manager,Custom Tags,Tagging Requirements



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About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.