Job Description

Vacancy No

VN2409

Location City

London

Location Country

United Kingdom

Job Title: Programmatic & Data Sales Lead

Reports to: Programmatic & Data Sales Leader

Department: Commercial Sales

Location: London

DEPARTMENT DESCRIPTION

The Streaming, Social & Programmatic team at Channel 4, under the leadership of the Head of Streaming, Social & Programmatic, brings together digital experts dedicated to advancing Channel 4's digital sales products. This team is strategically divided into two specialised areas: Streaming & Social Sales, overseen by the Streaming & Social Sales Leader, which focuses on the sale of digital products and propositions related to streaming and social media; and Programmatic & Data, led by the Programmatic & Data Sales Leader, which concentrates on programmatic advertising and the sale and development of data-driven products. All are committed to continual innovation, ensuring our offerings and sales narrative are industry-leading while delivering exceptional customer service and achieving the unified Streaming revenue target

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The Programmatic and Data Sales Team

The Programmatic and Data team at Channel 4, led by the Programmatic and Data Sales Leader, heads up a team of digital experts dedicated to selling and enhancing Channel 4's digital programmatic and data propositions. The Programmatic and Data Sales team drives advertising revenue through working closely with customers' programmatic teams to automate ad buying, whilst leveraging data insights to enhance audience targeting. The programmatic sales team is also tasked with managing relationships with demand-side platforms (DSPs) to maximise capabilities and to ensure we have a best-in-class offering that meets with and exceeds our customer's requirements. The team are the experts in our data offering and is responsible for enhancing and developing our first-party viewer data strategy to build targeted audience segments, offering advertisers valuable insights amid evolving data privacy regulations like GDPR.

JOB PURPOSE

The Programmatic & Data Sales Lead, reporting directly to the Programmatic and Data Sales Leader, is a key contributor to hitting and exceeding the digital sales revenue target through the sale and management of programmatic guaranteed, data sales targeting and Private Marketplace offerings to our customers and clients.




The Programmatic & Data Sales Lead plays an important role in supporting the P&D Leader in executing the sales strategy defined by the Customer and Commercial Leader. Tasked with maximising commercial revenue within a specific agency and client portfolio, the Lead focuses on delivering Channel 4's programmatic and data suite of products to customers. Beyond sales, the Lead ensures excellent agency service levels, actively contributes to fostering a dynamic and professional team environment and plays a key role in building and maintaining senior agency contacts across digital, TV, and planning departments. Additionally, the Lead provides essential support to senior management in the smooth day-to-day running of the department, showcasing a multifaceted commitment to sales success, client relationships, team development, and operational efficiency.

KEY RESPONSIBILITIES

Lead and manage the daily sales activities across your defined patch to maximise revenue and meet the defined revenue target. Manage and track revenues, communicating any risks to target to the leader. Build and maintain a high market profile with senior agency contacts within the defined agency group, informing them fully of the Channel 4 Programmatic and Data proposition. Lead the pitch of Programmatic and Data products to agencies, including new products, propositions, and platforms. Develop and create compelling sales materials that clearly articulate the Programmatic and Data Streaming and Social Sales proposition. These materials should be used in pitches and when proactively selling. Maintain and construct ongoing support and training materials to ensure all internal commercial teams comprehensively understand Channel 4's Streaming and Social sales proposition. Work closely with the Customer and Client teams to promote Programmatic and Data ensuring they are accurately represented in cross-platform brief responses. Manage agency relationships continuously, serving as the escalation point for digital issues. Mentor and develop junior team members, ensuring they have high market visibility and a reputation for sales excellence. Contribute to maintaining a stimulating, dynamic, and innovative sales environment.

ESSENTIAL EXPERIENCE & SKILLS

5+ years in online and digital sales, with comprehensive experience of CTV sales. Excellent understanding of digital commercial strategies with the ability to implement such strategies. Excellent communication and presentation skills with the ability to create persuasive and impactful sales presentations, framing a problem or solution visually and creatively. Good understanding of the technical aspects of non-linear, including all emerging technologies. Excellent presentational skills - ability to create persuasive, impactful sales presentations/ability to frame a problem/solution visually and creatively Advanced client management skills to ensure customer satisfaction and repeat business to maximise ongoing revenues. Complex negotiation skills are essential to resolve any conflict between stakeholders. Ability to turn data, facts, and evidence into compelling and persuasive sales stories

Basic salary per annum starting from

71,094.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

26 May 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk