Job Description

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized. Visit page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Project Manager is responsible for supporting the launch and long-term success of Coach & Kate Spade New York websites within franchise regions - Middle East, Africa & India. This role will focus on supporting franchise partners to build branded ecommerce platforms and manage the customer journey to drive site conversion through implementing best practices, online selling techniques, effective and personalised creative content, site merchandising, marketing initiatives, and collaboration with local buying teams to optimise product assortments.
The successful individual will leverage their proficiency in Ecommerce, Trading & Marketing to:

• Support the development and execution of the ecommerce strategy for UAE, Kuwait, Saudi Arabia, South Africa, and India
• Collaborate with franchise/distributor partners to roadmap, initiate and launch the Coach and Kate Spade New York ecommerce platforms in their respective markets
• Define and implement clear KPIs and strategic pillars to drive long-term growth for ecommerce channels
• Lead initiatives focused on conversion rate optimisation and AUR enhancement to support growth across retail and outlet online channels
• Conduct comprehensive sales performance analysis (daily, weekly, monthly, quarterly, and annually) for retail and outlet channels, providing actionable insights and recommendations through regular trading and business review reports
• Monitor category, product, and cart performance in other regions to identify opportunities and apply learnings to enhance the ecommerce experience
• Partner with local Buying teams to align on seasonal ecommerce buys and key investments, offering performance insights to inform future buying strategies
• Manage and support Online Merchandisers to ensure optimal day-to-day trading through effective site merchandising and customer journey enhancements across monobrand and multibrand platforms
• Own the end-to-end product data and content process, ensuring timely launches of new collections, sales, and promotions across all markets
• Lead the translation process for all site content, ensuring accuracy and timely delivery to meet launch schedules
• Continuously optimise site navigation, product discovery, and category pages, tailoring experiences to different customer segments
• Drive omni-channel initiatives in partnership with franchise/distributor teams, including click & collect, ship-from-store, digital personalisation, and bespoke collections, enhancing store traffic through geo-targeted campaigns
• Lead strategic conversion initiatives, owning the A/B and multivariate testing roadmap to drive commercial performance across retail and outlet markets
• Manage digital projects aligned with annual sales plans, prioritising customer-centric features including personalisation and live chat
• Collaborate with Marketing, PR, and CRM teams to support and execute impactful online campaigns
• Foster strong cross-functional relationships with the Europe Ecommerce team and global counterparts in New York across Buying, Creative, IT, and Marketing
• Conduct weekly competitor benchmarking and stay informed on industry trends and best practices to maintain a competitive edge

The accomplished individual will possess:

• 5+ years' experience in ecommerce management, with a strong foundation in trading and merchandising
• Proven experience in end-to-end ecommerce platform development, including wireframing, front-end coding collaboration, customer journey mapping, and integration of payment solutions
• Experienced in leading digital projects and launching ecommerce sites, from planning through to execution
• Extensive background in online retail, ideally within multi-channel, globally branded environments and matrixed organisational structures
• Strong regional expertise across the Middle East, Africa, and India, with knowledge of market dynamics, consumer behaviour, and operational nuances
• Hands-on experience using Salesforce Commerce Cloud (Demandware), Shopify, and Salesforce
• Deep understanding of onsite customer behaviour, leveraging tools such as Google Analytics, Quantum Metric, Certona, and other third-party platforms to drive data-informed UX optimisations and strategic decision-making
• Advanced skills in Microsoft Excel, PowerPoint, and Word
• Data-driven and highly analytical, with a strong ability to translate insights into actionable strategies
• Thrives in fast-paced environments, demonstrating both autonomy and strong team collaboration
• Exceptionally organised and detail-oriented, with a focus on accuracy and efficiency
• Excellent communicator and presenter, with the ability to collaborate effectively with global and cross-functional teams
• Strong multitasking abilities, with the ability to manage competing priorities under tight deadlines
• Proactive problem-solver, demonstrating initiative and a solutions-oriented mindset
• Adaptable and responsive, able to pivot quickly in response to last-minute changes or requests
• Positive, proactive, and results-focused, with a can-do attitude and a passion for continuous improvement

What Tapestry can offer you:

• Hybrid working (3 days working from the office, 2 days remote)
• Option to finish early on a Friday (Flex Fridays)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Regular Social Events - Seasonal & Cultural
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Other benefits include:

• 25 days holiday in addition to bank holidays
• Multi brand discount up to 50% off Coach, Kate Spade New York, Stuart Weitzman
• Private Healthcare with health assessment (Bupa)
• Bupa rewards - financial wellbeing support and wellness discounts
• Private Dental Cover
• Free 24/7 support for family building, fertility and menopause with Maven
• Eyecare vouchers
• Employee Assistance Program
• Employer Pension Contribution
• Gym discount

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at
Req ID: 120680