Job Description

Job Introduction

We're excited to announce a brand-new opportunity within our Recruitment team: Recruitment Marketing & Attraction Specialist.


In this pivotal role, you'll be the creative force behind how we promote our employer brand, tell our story, and attract top talent who share our passion for care. You'll help shape this role from the ground up - blending creativity with strategy to put Agincare on the map as an employer of choice.


At Agincare, people are at the heart of everything we do. We're looking for someone who can bring our culture, values, and career opportunities to life - inspiring candidates to join us in supporting our mission of delivering outstanding care with compassion. From eye-catching campaigns to authentic stories that connect, your ideas will directly influence how we attract the very best people into roles that truly make a difference.

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About the Role

Working alongside our dynamic Recruitment team, you'll:

Craft and deliver compelling recruitment marketing campaigns to attract diverse talent. Build engaging content (adverts, blogs, videos, posts) that showcase life at Agincare. Elevate our employer brand across LinkedIn, Facebook, Instagram and beyond. Manage and grow our careers social media presence. Track, analyse and report on campaign performance, making data-driven improvements. Support candidate engagement throughout the recruitment journey. Lead creative projects like recruitment events, open days, and webinars.

This is your chance to take ownership of a new role, shape how Agincare connects with talent, and have a tangible impact on our growth.

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About You

We're looking for someone with:

Proven experience in recruitment marketing, employer branding or talent attraction. A natural flair for storytelling and connecting with people. Strong skills in content creation - whether writing, video, or digital campaigns. Knowledge of digital marketing tools, SEO, SEM, social media, and email marketing. An analytical mindset, with the ability to measure impact and adapt strategies. Creativity, curiosity, and the confidence to try new ideas.

Experience with video and multimedia content is desirable - but above all, we want someone bursting with ideas, energy and a passion for showcasing what makes Agincare special.

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About Agincare

We're a family run business that's been caring and supporting people since 1986.


With over 4,500 team members, we're one of the UK's largest care providers and are continuing to grow. We have over 100 locations across England including our care & nursing homes, home care branches, extra care schemes, supported living properties and live-in offices.


Agincare are signatories of the Care Leaver Covenant and are committed to supporting care leavers to live independently. We are proud to be able to offer a guaranteed interview to care leavers, or an informal conversation about our career opportunities.


All of our care services are regulated by the Care Quality Commission (CQC).


Equal opportunities are important to us at Agincare and we welcome applications from all.