Job Description

We are seeking a strategic and results-driven

Marketing Manager

to lead and execute our client's marketing efforts across the European market. This role is ideal for a dynamic professional with deep experience in multi-channel marketing within the FX & CFDs sector. You will play a key role in expanding market presence, driving brand awareness, and generating high-quality leads across various regions in Europe. If you have a proven track record in financial marketing and enjoy leading cross-functional teams in a fast-paced environment, we would like to hear from you.

What will you do:

Regional Marketing Strategy:

Develop and execute targeted marketing strategies tailored for the European market specifically Italy, UK, Germany, France, and other growth regions.

Team Leadership:

Manage and mentor a team of 5 marketing professionals, ensuring alignment with company objectives and professional development of team members.

Multi-Channel Campaigns:

Oversee end-to-end marketing activities, including digital, content, social media, email, affiliate, and public relations campaigns.

Localized Execution:

Design and implement region-specific campaigns, adapting messaging and creatives to suit cultural preferences and regulatory standards.

Budget Management:

Plan and manage marketing budgets effectively, optimizing spend and ROI across campaigns.

Market Intelligence:

Conduct in-depth market research to identify emerging trends, customer behavior, and competitive positioning.

Performance Tracking:

Monitor, analyze, and report on campaign performance using tools like Google Analytics and CRM dashboards, implementing improvements based on data insights.

Cross-Functional Collaboration:

Work closely with sales, product, and support teams to ensure marketing efforts align with business goals and customer experience standards.

Agency & Vendor Management:

Coordinate with external agencies and service providers to enhance campaign quality and efficiency.

Lead Generation & Growth:

Drive lead generation initiatives and contribute to successful product and service launches across Europe.

Compliance Oversight:

Ensure all marketing activities comply with regional regulations and industry best practices.

Who are we looking for:

Bachelors degree in Marketing, Communications, Business, or a related field. Minimum 5 years of marketing experience, with at least 2-3 years in the FX, CFDs, or financial services sector. Proven success in managing multi-regional marketing campaigns across Europe. Expertise in digital marketing, SEO/SEM, affiliate marketing, email campaigns, and public relations. Strong command of tools such as Google Ads, Google Analytics, Facebook Ads, HubSpot, or similar CRM/marketing automation platforms. Exceptional leadership, project management, and cross-cultural communication skills. * Fluent in English; proficiency in additional European languages is an advantage.