Job Description

Centric Software is looking for a Regional Marketing Manager taking over marketing activities for the Fashion, Luxury, Outdoor & Sports, and Retail markets in Northern Europe.Want to join a world-leading company in the software industry, providing concept-to-replenishment solutions, working with the most famous fashion, retail, and luxury brands worldwide?This job is for you! Look at the full job description now!As a Regional Marketing Manager, you will be responsible for adapting and executing the EMEA marketing strategy, mostly in the UK, Nordics, Germany, and Eastern Europe, supporting local market penetration and new business development. Managing an Event Coordinator, coordinating agencies and freelancers, and working closely with content, nurturing, digital, and local sales and pre-sales teams, you will plan, develop, execute, measure, and optimize lead generation campaigns & events. Youxe2x80x99ll also support large account approaches through targeted tactics.This position reports to the EMEA Marketing Manager xe2x80x93 Core Markets.Itxe2x80x99s a 100% remote working position, based in EMEA, preferably in France or the UK.You have at least 5 to 7 yearsxe2x80x99 experience in managing marketing activities in IT/software companies, strong leadership skills, and are ultra-dynamic and creative. You are eager to work with some of the most well-known brands in the world and curious about how new technologies can support their challenges?Do not wait any longerxe2x80xa6 Take your career in a new direction in the heart of a growing company and team xe2x80x94 Apply!Responsibilities:

• Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
• Develop and execute targeted lead generation campaigns by account segments, verticals, and personae on multiple channels (LinkedIn, media, website, etc.)
• Organize and coordinate tradeshows, conferences, 3rd party webinars, and Centric events
• Support large account conversion by developing targeted programs
• Develop supporting campaign assets and collateral with the support of the content manager and copywriters
• Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement
• Conduct market, database, and competition analysis
• Explore data and define segmentation
• Manage one Event Manager based in the UK
• Coordinate freelancers and external agencies
• Manage budget & accounting

Requirements:

• 5xe2x80x937 yearsxe2x80x99 experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of inbound and marketing automation practices (Pardot, HubSpot, Marketo, etc.) and CRM (Salesforce)
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); German is a plus

Be ready to join an exciting international team and support our continued growth!Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.Powered by JazzHR

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