Job Description

Main duties and responsibilities:

As Regular Giving Fundraiser, you will play a critical role in growing and maintaining income at the Hospice of St Francis and in positioning us as the local charity of choice amongst our community.

Reporting into the Associate Director of Development, and working closely with the rest of the Fundraising Department, as well as with the Communications and Volunteering Departments, you will personally manage and grow the Hospice of St Francis's Regular and Mid-Level Giving Programme, also known as Friends of St Francis.

You will forge strong working relationships and collaborate closely with the Communications Department, responsible for Appeal Giving, and the Wellbeing Department, responsible for in-memory giving and the Light up a Life programme, together establishing an integrated individual giving programme.

The Friends of St Francis was established in 2024, following a full review of the programme and has just marked its first anniversary. This role will be responsible for reviewing, developing and implementing a strategy that will ensure the retention and recruitment of regular givers through refining the offering and providing a thoughtful engagement plan. You will also be responsible for developing a new mid-value Friends segment, ensuring its alignment with the Major Donor programme and other offerings.

With an eye to growing income, you will also explore and implement options to grow the supporter base, including payroll giving and testing the conversion of one-time donors. You will also consider options to optimise the programme for the digital age, taking into consideration the demographic of our supporters.

This is an exciting role with lots of potential to utilise your skills and test and implement different strategies to grow the regular giving base at the Hospice of St Francis.

Strategy Development and Implementation

Review, develop and implement a regular giving strategy, incorporating the Friends of St Francis Programme and testing new initiatives such as Payroll Giving and index-linked giving

Research, develop and implement associated objectives, workplans and KPIs to track progress and make adaptations to plans as required

Work closely with stakeholders, to curate and implement compelling regular giving plans with a focus on supporter experience and cost-efficiency

Identify, develop and test new initiatives to grow regular giving

Management of Regular Giving Programme

Develop and implement a supporter engagement plan for Friends of St Francis

Drive acquisition of new supporters, including by converting appeals and one-off donors, and develop initiatives to track and re-engage lapsed supporters

Manage the welcome journey for new supporters

Develop supporter journeys, in particular with Legacy, in-mem and Appeal Giving

Develop and implement a differentiated mid-value giving programme

Working with the Associate Director of Development, identify supporters with potential to become major givers

Provide adhoc support to the Legacy Giving Lead

Lead cross-hospice campaigns to drive regular giving

Planning and administration

Work with the CRM team to ensure smooth administration of the regular giving programme and support with improvement and updates to the system

Maintain accurate records of donor communications

Personally maintain accurate supporter data and adhere to GDPR and fundraising regulations

Feed into annual planning process, working with the Associate Director of Development to inform required expenditure budget to run and grow the regular giving programme

Responsible for ensuring GDPR compliance for the regular giving programme

Work with the Communications team to manage and maintain campaign collateral such as templates, thank-you letters, and welcome packs, ensuring brand and message consistency.

Together with the volunteering team, identify activities that would benefit from the support of volunteers and lead on their engagement and management, including securing and managing them

Qualifications, Skills, Experience, Knowledge & Approach

Essential

At least three years' experience in a individual or regular giving role, or with relevant comparable experience for e.g. in marketing

Demonstrable experience of maintaining and growing income through an individual giving programme

Strong data analysis skills and experience of utilising segmented data to improve supporter engagement, and improve life-time value

Experience of running regular giving recruitment campaigns

Experience of creating engaging supporter communications - both digital and in print

Experience of using and a CRM database, and of developing systems and processes to ensure good donor management

Experience of developing and tracking KPIs

Strong project management skills and ability to manage multiple, complex projects simultaneously

Working knowledge of the Code of Fundraising and Data Protection laws

Understanding of how to manage a regular giving programme in a cost-efficient way that maximises ROI

Practical understanding of trends in regular giving, and willingness to test and iterate new ideas to drive sustainable income growth

Proficiency in Microsoft Office and online marketing platforms

Understanding of how to use online and offline means to drive regular giving

Desirable

Experience of creating and executing a mid-value strategy Experience of managing volunteers Previous experience of fundraising in a Hospice setting Knowledge of Donorfy
Relevant Fundraising or marketing qualification

Key Accountabilities, Responsibilities & Tasks

Communication

Strong written and verbal communication skills Ability to develop and present an emotive and compelling case for hospice care, via a variety of media - including written and digital
Excellent interpersonal skills with ability to build relationships and negotiate with internal and external stakeholders

Ability to work closely with communications and other fundraising colleagues to develop effective messaging to enable holistic supporter engagement

Understand and deliver a high level of supporter care (or customer service) with proven ability in continually improving the supporter (customer) experience.

Internal & External Contacts

Build strong working relationships within the fundraising team, and forge collaborative ways of working in particular with Communications, Wellbeing, Clinical Services, Volunteering and Finance teams

Build trusted and transparent relationships with donors, prospects, volunteers and the Board

Ability to deal sensitively with hospice patients, their families, and people who are newly bereaved

Decision Making

Analytical thinker with ability to make data-informed decisions

Self-motivated and able to take responsibility for own area of work, with some guidance and support

Ability to manage own workload and strategically prioritise in the face of competing demands on resource

Proactive and operate with a solutions-focused approach, and with incomplete information

Ability to track and evaluate progress and take action to respond to changing internal/external environment in order to achieve objectives

The post holder is required to apply the level of judgement commensurate with role, act at all times in the best interests of the Hospice in accordance with the Nolan Principles of Public Life.

Mental and Physical Consideration. Working Conditions & Environment

Commitment to the aims and ethos of the Hospice

Strong personal awareness and empathy, and ability to manage sometimes challenging emotional situations

Able to work flexibly in order to deliver role including maintaining regular presence at the Hospice

Health & Safety

Understand and comply with all Health and Safety, Fire and Infection Control regulations

Complete all mandatory training and ensure compliance of direct reports and contractors

Safeguarding

Act in a manner at all times to safeguard the interests of individual patients/clients and their families and justify public trust and confidence in the Hospice of St Francis

Job Types: Full-time, Permanent

Pay: 27,000.00-36,000.00 per year

Benefits:

Company pension Employee discount On-site parking
Work Location: In person

Application deadline: 08/09/2025