Job Description

We are expanding our Sales team at Kirkstall Brewery! We have an exciting new opportunity for a Sales Account Manager to cover the North West region. The successful candidate will be responsible for driving sustainable sales growth, strengthening customer relationships, and representing Kirkstall Brewery's values and beers across the North West of England.

This role combines hands-on account management with strategic execution, commercial accountability, and proactive market development.

The Sales Account Manager is central to securing sustainable revenues through retaining existing customers, winning new accounts, and implementing the tactical plans required to achieve long-term profitable growth.

Key Responsibilities

Strategy Execution

Execute Kirkstall Brewery's regional sales strategy in line with overall business objectives Identify and prioritise opportunities for distribution growth across on-trade, off-trade, and key accounts Act as a brand ambassador, ensuring Kirkstall Brewery is represented consistently and authentically in-market Provide local market insight to inform wider sales, marketing, and production strategies

Sales Growth and Retention

Drive volume, value, and margin growth across existing accounts Identify, pitch to, and secure new customers that align with Kirkstall Brewery's brand and values Develop long-term partnerships with customers through excellent service and commercial awareness Manage range reviews, new product launches, and seasonal rotations with customers Protect and grow distribution through effective retention and relationship management

Leadership and Development

Demonstrate leadership through example, professionalism, and accountability Collaborate closely with internal teams (sales, marketing, production, logistics) Support the development of junior sales team members where appropriate Share best practice, market insight, and learning across the wider sales team

Commercial Accountability

Deliver against agreed sales targets, KPIs, and budgets Manage pricing, margins, and promotional activity within agreed frameworks Ensure all trading activity is commercially sound and aligned with company objectives Maintain accurate forecasting and pipeline management

Customer Engagement

Build strong, trusted relationships with key decision-makers and influencers Deliver engaging customer visits, tastings, and training sessions Work closely with customers on activations, events, and brand-building opportunities Resolve issues proactively and professionally, maintaining high levels of customer satisfaction

Reporting and Feedback

Maintain accurate CRM records, including call notes, opportunities, and forecasts Provide regular performance reports and market feedback to the sales leadership team Share competitor insight, pricing intelligence, and consumer trends Contribute constructively to sales meetings and planning sessions

Values & Culture

At Kirkstall Brewery, we are proud to be independent, quality-driven, and people-focused. The successful candidate will:

Share a genuine passion for great beer and independent brewing

Act with integrity, honesty, and respect in all customer and internal relationships

Be collaborative, supportive, and open to feedback

Take pride in representing the brewery, its people, and its products

Embrace continuous improvement, curiosity, and learning

Job Type: Full-time

Pay: From 35,000.00 per year

Benefits:

Company events Company pension Employee discount Enhanced maternity leave Enhanced paternity leave Free or subsidised travel Free parking Health & wellbeing programme On-site parking Sick pay
Experience:

B2B sales: 2 years (preferred)
Work authorisation:

United Kingdom (required)
Willingness to travel:

100% (preferred)
Work Location: On the road