Job Description

The Malone Hotel is looking for a

Hotel Sales and Marketing Executive

.


The Malone Hotel, Belfast, operated by Focus Hotels Management Group, is seeking to recruit a Hotel Sales and Marketing Executive to join its team.

Who are we?

Located in the heart of South Belfast, The Malone is a 4-star hotel renowned for its warm hospitality, stylish rooms, and exceptional service. With a mix of leisure guests, corporate clients, and events business, The Malone combines boutique charm with modern luxury. We're seeking a creative and results-driven Sales and Marketing Executive to help grow our brand presence, drive business, and support strategic revenue growth.

About The Role

Role Responsibilities

The Sales and Marketing Executive will support the hotel's commercial success by executing sales strategies, developing engaging marketing campaigns, and nurturing client relationships. Reporting to the General Manager and working alongside the Revenue and Operations teams, this role blends hands-on marketing content creation with proactive business development.

Develop and execute marketing campaigns across digital and offline platforms to promote rooms, dining, meetings, and events. Manage the hotel's social media accounts, website content, and email marketing to ensure consistent brand messaging. Create promotional content, including brochures, ads, blogs, and social media posts, aligned with seasonal campaigns and hotel events. Conduct market research to identify new business opportunities and emerging trends. Build and maintain relationships with local businesses, travel agents, corporate clients, and event planners. Support the planning and delivery of sales initiatives, including B2B outreach, show rounds, and trade events. Maintain and update marketing and CRM databases. Track campaign performance metrics and prepare regular performance reports. Liaise with external partners (PR, design, digital agencies) as required. Collaborate closely with the Revenue Manager to align promotions with pricing and demand strategies.

Key Competencies

Creative thinker with a commercial mindset. Excellent communication and interpersonal skills. Proactive and self-motivated with a hands-on approach. Strong organisational skills and ability to manage multiple projects simultaneously. Team player with the ability to work cross-departmentally.

What We Offer

Competitive salary based on experience. Staff meals and hotel discounts. A supportive and collaborative team environment. Training and development opportunities. A chance to make a tangible impact at an established independent hotel.

Required Criteria

Minimum 1-2 years' experience in a sales or marketing role, preferably within the hospitality sector. Strong understanding of digital marketing and social media platforms. Experience with CMS platforms (e.g., WordPress), email marketing tools, and CRM systems. Familiarity with the local Belfast market and hospitality landscape is an advantage. Strong copywriting and content creation skills. Photography, video, or graphic design skills are a plus.

Skills Needed

About The Company

The Malone is a veritable secret, a hidden treasure boasting everything you want in a hotel: spacious bedrooms and suites, function rooms for inspirational wedding celebrations or corporate events and the very best of that famous Irish hospitality, every step of your stay.


The Guinness is perfectly poured in our Greyhound bar - enjoy with some smoked salmon and wheaten bread or indulge in a meal to remember in the Gallery Restaurant.


Here at The Malone, we have generations of experience in welcoming guests. First opened in 1945 as 'The Bowness', for the last 30 years, The Malone has been owned and run by two generations of the Macklin family.


Relax and unwind with us. A warm Irish welcome to you!

Company Culture

We are always looking for enthusiastic and talented individuals to join our team.


As a family owned hotel, you're not only part of the team, you're part of the family.


Our commitment to our people is to deliver a great place to not only work, but thrive. Relationships are important to us, those we have with our guests and with one another.


The Malone inspires its teams to live by the company's core values;


Treat people really well Openness, trust and understanding The highest standards Perseverance and enjoyment One step ahead Flexibility

Internal development and progression is key to our success, having been in business for 30 years.

Company Benefits

We believe everyone has the right to grow and develop and we actively encourage those who want to make a career in hospitality, with internal and external training.


Employees have the opportunity to enjoy a variety of benefits whilst working at The Malone Hotel.


Vacation, Paid time off, Performance bonuses, Retirement plan and/or pension, Office perks, Employee development programs, Free parking, Open office, Competitive salary, Preferential room rates, Family and friends rates, Long service recognition, Progression opportunities

Salary

Not disclosed