The Sales and Valuation Negotiator is responsible for generating new business through property valuations, securing listings, conducting viewings, and negotiating sales. The role is focused on delivering an exceptional customer experience while helping the branch achieve sales targets. The ideal candidate is a proactive, persuasive, and client-focused professional with experience in estate agency and property valuation.
Key Responsibilities:
1. Sales & Valuation Activities
Conduct accurate property valuations and pitch services to potential clients.
Convert valuation leads into instructions and ensure accurate pricing strategies.
Arrange and conduct property viewings with prospective buyers.
Provide feedback to vendors and manage negotiations to achieve successful outcomes.
2. Client Relationship Management
Build and maintain strong relationships with vendors and buyers.
Communicate regularly with clients to provide updates and advice.
Ensure a professional, responsive, and transparent client journey.
3. Sales Progression & Pipeline Management
Track sales progress from offer acceptance to completion.
Liaise with solicitors, surveyors, and mortgage brokers to facilitate smooth transactions.
Maintain updated records in the CRM (e.g. Alto).
4. Marketing & Lead Generation
Support the preparation of property listings with compelling descriptions and photography.
Coordinate with marketing for portal listings (Rightmove, Zoopla, OTM) and social media promotion.
Assist in generating leads through prospecting and networking.
5. Compliance & Documentation
Ensure adherence to AML regulations, GDPR, and CPR.
Collect, verify, and securely manage client documents and contracts.
Keep accurate and up-to-date records of property and client interactions.
Education & Experience
Minimum 1-2 years' experience in residential property sales or valuations.
Proven experience in converting valuations to instructions and negotiating sales.
Familiarity with UK property law, AML regulations, and GDPR is desirable.
Technical Skills
Proficiency in CRM systems (e.g. Alto) and property portals.
Strong written and verbal communication skills.
Basic photography and digital listing skills.
Knowledge, Skills, and Behaviours
Knowledge:
Understanding of the residential property market and local trends.
Valuation methodology and pricing strategies.
Sales progression and legal frameworks.
Skills:
Strong sales and negotiation skills.
Excellent client relationship and communication abilities.
Organisational and time management capability.
Behaviours:
Target-driven and results-focused.
Professional, reliable, and resilient under pressure.
Personable with a strong customer-service ethos.
Internal Relationships
Branch Manager - Sales performance updates and target setting.
Sales Admin - Property listings and transaction tracking.
Marketing Team - Coordinating promotional efforts.
External Relationships
Vendors and buyers - Relationship and transaction management.
Solicitors, mortgage brokers, surveyors - Transaction coordination.
Performance Indicators
Number of valuations completed and converted to instructions.
Offer-to-sale conversion rate.
Monthly and quarterly revenue from sales.
Customer satisfaction and feedback ratings.
Disclaimer
This job description is intended to provide a general overview of the responsibilities and requirements for the position. It is not a comprehensive list of all duties, responsibilities, or qualifications associated with the job. The duties and responsibilities of this role may change without prior notice, and the company reserves the right to modify or assign other duties as necessary to meet business requirements.
Job Types: Full-time, Permanent
Pay: Up to 26,000.00 per year
Benefits:
Company events
Free parking
On-site parking
Experience:
property sales: 2 years (preferred)
Converting valuations: 1 year (required)
CRM software: 1 year (preferred)
Licence/Certification:
Driving Licence (required)
Work Location: In person
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