Job Description

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.


Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.


We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Compensation & Work Arrangement

Additional Compensation: Performance-based commission structure Location: Based at our Informa Holborn London, UK Office Work Model: Hybrid schedule (combination of in-office and remote work)

Role Overview


As an integral member of the key accounts team, the SDR role will focus on generating and qualifying leads for high-value key accounts within our Lions Intelligence portfolio. You will be responsible for achieving sales targets by effectively engaging with and qualifying leads within specific, targeted accounts.


Key Responsibilities


Outbound Prospecting

Identify and engage key contacts within target accounts through strategic outreach via phone, email, and social media platforms Develop personalized approaches for each target account based on industry research and company-specific insights Execute multi-touch outreach campaigns to maximize engagement with decision-makers

Lead Qualification

Assess prospect potential through consultative discovery conversations to determine sales readiness Evaluate prospect fit against established criteria for Lions Intelligence solutions Prioritize opportunities based on potential value and likelihood of conversion

Relationship Building

Cultivate meaningful connections with prospects within key accounts to establish trust Position yourself as a knowledgeable resource in the creative marketing intelligence space Create a strong foundation for long-term business relationships that support the sales cycle

Pipeline Management

Maintain accurate and up-to-date records of all prospect interactions in our CRM system Ensure proper lead nurturing through timely follow-up and strategic communication Monitor lead progression through defined stages of the sales pipeline

Reporting and Analysis

Deliver comprehensive reports on lead generation activities and outcomes Provide insights on pipeline performance and prospect engagement metrics Share key learnings and market intelligence with the broader sales and marketing teams

Collaboration

Partner closely with sales leaders to align on account strategies and priorities Coordinate with marketing to leverage campaigns and content in outreach efforts Participate in cross-functional initiatives to enhance overall sales effectiveness and drive results

Qualifications

Required

Bachelor's degree or equivalent experience 2-3 years of experience in sales, business development, or related field Excellent communication skills, both written and verbal Strong organizational abilities and attention to detail Proficiency with CRM systems (preferably Salesforce) Demonstrated ability to meet or exceed targets Self-motivated with a positive attitude and resilient mindset

Preferred

Experience in SaaS, market intelligence, or media/advertising industry Knowledge of creative marketing landscape and agency/brand dynamics Experience with outbound prospecting tools and techniques Understanding of consultative selling approaches Familiarity with the Cannes Lions Festival and creative excellence standards

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com


Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.


At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.


See how Informa handles your personal data when you apply for a job here https://www.informa.com/talent/informa-applicant-privacy-notice/