As a Sales Development Representative, you are responsible for prospecting both cold and warm employer data, converting inbound leads, and booking high-quality, qualified appointments for the sales team. The role sits at the front end of the sales funnel in order to ensure a consistent sales pipeline - critical to our next phase of growth.
Role Information
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Key Responsibilities
Proactively prospect cold and warm employer data via outbound calls, email, and LinkedIn
Respond to and convert inbound leads into qualified sales appointments
Qualify prospects against agreed criteria (need, eligibility, size, readiness to engage)
Book high-quality appointments for Business Development Managers
Clearly and confidently articulate the value proposition to open sales conversations
Maintain accurate, timely CRM records covering activity, outcomes, and next steps
Work closely with Sales and Marketing to maximise conversion rates across all lead sources
Consistently achieve daily activity targets and monthly appointment KPI
What Success Looks Like
High, consistent outbound activity across cold and warm data
Strong inbound lead conversion rates
Appointments that progress to genuine, sales-qualified opportunities
Accurate data input with clear visibility of pipeline contribution on CRM
Essentia Criteria
We love to develop our people so even if you don't meet 100% of the essential criteria, we strongly encourage you to apply.
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Essential Experience
Experience in sales, telesales, SDR/BDR or lead conversion role preferred
Proven ability to work towards activity and conversion targets
CRM experience desirable (Salesforce ideal, not essential)
Essential Skills & Attributes
Confident and resilient communicator, comfortable with high-volume outbound calling
Strong questioning and listening skills to quickly qualify customer needs
Disciplined, organised and metrics-driven
Commercially curious with a proactive mindset
Positive, coachable and thrives in a target-led environment
Bonus Experience and Skills (Not essential - training will be provided)
Salesforce CRM experience, including lead management, activity logging and basic reporting
Understanding of the funded training or apprenticeship landscape (or similar regulated/funded environments)
Experience qualifying prospects against eligibility or compliance criteria
Familiarity with working alongside marketing-led inbound lead generation
Awareness of structured sales handover processes between SDRs and Account / Field Sales
Why work for Learning Curve group?
There are many reasons that make Learning Curve Group a fantastic place to work!
Although we have some great benefits, we know that one of our biggest perks is the incredible People & Culture we have been lucky enough to create. Don't just take our word for it though, you can hear from some of our Purple People here:
In addition to working for a company that has been listed as the top 100 companies to work for in 2023, you'll have access to below benefits: 26 days annual leave + Bank Holidays
Buy & Sell an additional 5 days each year
Length of service annual leave increments starting at 2 years
Healthcare Scheme
Tech Scheme
Ikea Scheme
Cycle to work Scheme
Paid Volunteer day each year
Early Finish Fridays on the last Friday of every month
Student / Teacher Discount
Uniform
HEAD OFFICE PERKS
We wish we could provide these to all, but as a national company its not always possible. However these perks are available to all staff when they attend our incredible Head Office space. Electric Car charging points
Free fruit, Coffee and Tea
Onsite Shower
Prayer room on request or list of nearest available places of worship
EQUAL OPPORTUNITIES
You're unique - and we love that about you. As an equal opportunity employer, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Don't just take our word for it though! Our commitment to a number of covenants and pledges will show you just how serious we are about equal opportunities for all.
Halo Code
Learning Curve Group stand against hair discrimination in the workplace and champion the right for our Purple People to embrace Afro-Hairstyles including including, but not limited to, afros, locs, twists, braids, cornrows, fades, hair straightened through the application of heat or chemicals, weaves, wigs, headscarves, and wraps.
Disability Confident Leader
Disability Confident Leader status is the highest level of the scheme. It is awarded to organisations that act as champions for the rights of disabled people within their networks and who lead the way to help other businesses to become disability confident. At LCG we understand the need to remove barriers to create a level playing field. That's why if you require any reasonable adjustments to the interview and/or workplace, we welcome a discussion.
Armed Forces Covenant Gold
12% of our entire workforce are veterans of the armed forces and as such as its only right we show our support by pledging to the Armed Forces Covenant. It is a promise to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and not disadvantaged in their day-to-day lives. As part of this promise, Reservists will receive an additional 10 days paid leave to attend training. Domestic Abuse Covenant
Care Leaver Covenant
Working Chance
Ban the box
Recruitment Checks
Learners are at the centre of everything we do so we are committed to safeguarding and promoting their welfare. This means for some of our roles, we need to carry out certain checks to ascertain someone's suitability for working with learners.
As this role will not include regulated activity with learners, a DBS is not required. However, you will be required to provide satisfactory references and prove their eligibility to work in the UK.
Education Level
Vocational
Level of Vocational Experience
1 year
Applications Close Date
28 Feb 2026
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