Job Description

Job Title:

Sales Manager - Estate Agency

Location:

Marshalswick, Hertfordshire, United Kingdom

Job Type:

Full Time, Permanent

Salary:

55,000 to 65,000 Annum (Basic+Commission)

Company Overview

At Frosts, we are proud to be one of the most recognized and respected estate agency brands in the region. With decades of experience in residential property sales, lettings, and associated services, we are known for our outstanding local market knowledge, customer service excellence, and commitment to results. Our teams are passionate, driven, and supported by innovative marketing tools and cutting-edge property technology.


As part of our continued growth and investment in talent, we are now looking for a

Sales Manager

who will play a pivotal role in leading the branch to greater success.

Role Summary

As the

Sales Manager

, you will be responsible for the day-to-day performance and growth of the branch's residential sales department. You'll manage and inspire a team of Negotiators and Valuers, take a proactive role in business development, and ensure the delivery of a market-leading service to clients. This role requires a commercially minded and ambitious individual who thrives on building strong relationships, achieving sales targets, and creating a winning team culture.

Key Responsibilities

Sales & Performance Management

Lead and manage the sales team to meet and exceed personal and team targets on instructions, viewings, offers, and completions. Conduct regular performance reviews and one-on-one coaching sessions to develop team skills and productivity. Monitor key metrics and KPIs, using them to make strategic decisions and drive continuous improvement.

Valuations & New Instructions

Carry out property appraisals and win new listings through confident and consultative client interactions. Offer expert guidance on pricing strategies, staging, and marketing to maximize instruction-to-sale conversion rates. Develop a personal pipeline of new business and ensure a high conversion of valuations to instructions.

Business Development

Build strong relationships with vendors, buyers, landlords, and other key stakeholders. Use local market knowledge to identify new business opportunities, including partnerships and community engagement. Drive prospecting activity within the team and encourage local canvassing, database calls, and referral generation.

Customer Experience

Maintain high standards of customer service and client satisfaction, ensuring excellent communication and professionalism at all touchpoints. Handle escalated client concerns effectively and with a solution-focused approach. Ensure the branch has a reputation for trust, transparency, and results.

Team Leadership

Lead by example, setting standards in professionalism, productivity, and attitude. Support recruitment, onboarding, and training of new team members. Foster a positive, collaborative, and high-performance culture within the branch.

Marketing & Compliance

Work with the marketing team to ensure all property listings are advertised effectively across platforms and in line with brand standards. Oversee the preparation of marketing materials including brochures, online listings, social media content, and window displays. Ensure full compliance with industry regulations, data protection policies, AML procedures, and health & safety protocols.

Candidate Profile

Experience & Background

Proven experience in a residential estate agency role, ideally as a Senior Negotiator, Valuer, Assistant Manager, or Branch Manager. Track record of consistently achieving or exceeding sales targets and winning instructions. Experience managing a team in a results-driven environment is highly desirable.

Skills & Attributes

Strong leadership and people management skills with the ability to inspire and develop others. Excellent negotiation, valuation, and closing abilities. Highly organized, adaptable, and capable of managing multiple priorities. Knowledge of local property market trends, buyer behavior, and pricing dynamics. Proficient in CRM/estate agency systems (e.g. Reapit, Alto, Dezrez) and Microsoft Office Suite. Confident, approachable, and articulate with a passion for delivering excellent client service.

Qualifications

Industry qualifications such as NAEA or ARLA are advantageous but not essential. A full UK driving license and access to a car are required.

What We Offer

Competitive Basic Salary

+ Lucrative Commission + Quarterly Bonus Incentives

Career Progression

- Clear pathways to Branch Manager or Area Manager roles

Ongoing Training & Development

- Industry qualifications and leadership programs

Supportive Work Culture

- Join a collaborative and driven team environment

Leading-Edge Tools

- CRM systems, digital marketing, and lead generation tech

Comprehensive Benefits

- Paid holidays, pension scheme, company discounts, and more

Recognition & Incentives

- Regular performance awards, social events, and team outings

How to Apply

If you're a driven sales professional ready to take your estate agency career to the next level, we want to hear from you.


Frosts is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace for all team members.