Job Description

The Search Marketing Specialist will lead the strategic and tactical development of the paid search activity, managing a multi-million-pound budget to drive significant annual revenue and newcomer growth. The role's key objective is to enhance the performance and effectiveness of paid search through insightful management, reporting, and optimisation aligned with the wider digital and marketing strategies.

• Develop and execute search engine marketing strategies to enhance online presence.
• Manage paid search campaigns, ensuring optimal performance and return on investment.
• Conduct keyword research to identify key opportunities for growth.
• Monitor and report on campaign performance using analytics tools.
• Collaborate with the digital team to align search strategies with overall marketing goals.
• Stay updated on industry trends and adapt strategies to maintain competitiveness.
• Optimise landing pages to improve user experience and conversion rates.
• Manage budgets effectively to maximise campaign efficiency.

Search Marketing Specialist permanent opportunityWorking for a global brand leader in the travel industry

• Strong experience in PPC (Pay-Per-Click) with 3+ years in search marketing.
• Proven experience in budget management.
• Hands-on experience managing search engine marketing (SEM) campaigns.
• Proficiency with tools such as Google Ads, Google Analytics, and other SEM platforms.
• A solid understanding of search engine optimisation (SEO) principles.
• Ability to analyse data and provide actionable insights to improve performance.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• A results-driven approach with a focus on delivering measurable outcomes.
• Agency experienced is a bonus.

This organisation is a well-established entity within the leisure, travel, and tourism sector. Operating as part of a large organisation, they are known for their focus on delivering exceptional experiences to their customers and maintaining a strong online presence.

• Basic Salary: 40,000-50,000, depending on experience.
• Hybrid working: 3 days onsite and 2 days from home for the ideal work-life balance.
• 25 Days Annual Leave.
• Offering long-term stability and opportunities for growth.
• Be part of a leading organisation within the leisure, travel, and tourism sector.
• Access to professional training and clear progression opportunities.
• Join a supportive team that values innovation, creativity, and shared success.

Skills Required