Job Description

Are you a visionary advocacy and influence leader who thrives on creativity, strategy, and bold campaign thinking? Do you get energised by shaping brand narratives through authentic, powerful connections?



Kiehl's is searching for a Senior Advocacy & Influence Manager to elevate how we show up in culture. In this role, you won't just manage advocacy - you'll redefine it. You'll lead the charge in developing innovative, insight-driven campaigns that inspire our community, spark conversation, and set new standards for influence. You'll be designing and executing high-impact influencer and social-boosting strategies, turning consumer and cultural insights into compelling stories that resonate across the UK & Ireland. From crafting breakthrough creative concepts to building long-term advocacy strategies, you will play a pivotal role in shaping how we connect, engage and grow.



If you're ready to think bigger, push boundaries, and drive measurable impact through imaginative, strategic campaigns this is the role for you.



A DAY IN THE LIFE

Strategise, lead and execute the advocacy and influence strategy, setting KPI forecasts and delivering measurable, commercial results. Develop and deliver 360 communications campaigns that connect advocacy, social, PR and media to drive maximum reach and impact. Own the advocacy budget, prioritising investment through consumer insight and business needs. Build integrated, high-impact campaigns in partnership with cross-functional teams. Manage day-to-day relationships with A&I agencies, global teams, and internal stakeholders. Drive advocacy for product and brand and find ways to tap into UK culture during relevant key consumer periods. Analyse performance and ROI, delivering clear insights, reporting and strategic recommendations. Continuously innovate, bringing new ideas, formats and technologies that elevate advocacy effectiveness. Oversee all paid advocacy reporting and budget control with accuracy and accountability.

MY CORE KPIS ARE:

SOI (an internal reporting metric that can be compared to EMV). Growing and engaging with our community on Kiehl's. Innovative ideas that lead the way in creatively and performance.

I HAVE IN-DEPTH KNOWLEDGE OF:

The UK & Ireland advocacy and influence landscape, including competitor activity. Consumer trends, audience segmentation and evolving cultural behaviours. Media performance metrics, boosting levers and optimisation principles.

WHAT WE OFFER



Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oreal's success, so we offer a fair and competitive package to help you thrive.



Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.



Learning is in our DNA at L'Oreal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!



WHO WE ARE



L'Oreal is present in 150 markets on five continents. For more than a century, L'Oreal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.



In the L'Oreal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancome, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.



HOW WE RECRUIT



At L'Oreal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oreal.