Job Description

Job Title: Senior Brand Marketing Manager

Type:

Full-time. We welcome applications from those seeking part-time, compressed hours, or other flexible working arrangements. Let's discuss what works for you.

Company:

ProWritingAid

Location:

Remote. Candidates must be located in the East Coast United States, United Kingdom or Europe.

About Us

ProWritingAid helps creative writers craft, polish, and elevate their writing. We're a profitable SaaS company at the forefront of innovation in the creative writing space, with a fast-growing user base and a big vision. Our team is 100% remote, primarily based in the UK and Europe.


Our mission is to become the essential tool for creative writers. If you're excited by storytelling, community, and content with impact--you'll feel right at home here.

The Role

We're hiring a

Senior Brand Marketing Manager

to own the brand and product journey from a marketing perspective. This role will lead brand strategy and campaign development in close collaboration with our performance marketing, community, asset production, and data teams. The goal: to craft inspiring and effective marketing that builds our brand and grows our subscriber base.


You will report directly to the VP Marketing (Maternity Cover) and play a critical role in shaping how users perceive and experience ProWritingAid.

Key Responsibilities

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Brand & Strategic Ownership

Own and evolve our brand strategy in collaboration with leadership.


Develop and refine brand positioning, messaging, and tone of voice.


Lead the brand marketing roadmap in alignment with subscriber growth and business goals.


Own the brand and product journey across key touchpoints from a marketing perspective.

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Campaign Development

Lead cross-functional marketing campaigns from concept to execution and performance analysis.


Brief and collaborate with asset production teams (design, video, copy) to bring campaigns to life.


Ensure brand coherence and quality across all owned, earned, and paid media.

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Cross-functional Collaboration

Work closely with:

Performance marketing

to drive user acquisition and conversion.

Community and content

to amplify campaigns through storytelling and engagement.

Data

to inform campaign strategies, track brand health, and optimize initiatives.

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Insight & Growth

Leverage audience, market, and product insights to drive strategic thinking.


Monitor brand metrics and propose growth-driving optimizations.


Stay on top of industry trends and competitors.

What We're Looking For

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Must-Have Experience & Skills

5+ years in brand marketing or integrated marketing roles, ideally in SaaS or digital consumer brands.


Proven experience owning strategic brand or product campaigns.


Strong creative instincts and experience working with internal or external creative teams.


Excellent collaboration and communication skills.


Data-driven mindset with a deep understanding of how brand impacts growth.


Experience in remote, cross-functional teams is a plus.

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Bonus Points For:

Experience working in SaaS, edtech, or the creative industries (especially writing, publishing, or storytelling).