Job Description

Job Title
Senior Campaign Analyst - 12 Month FTC
Ref #
9326
Location
Edinburgh
Department
BAR - CRM
Business Area
CRM
Working time
Full-Time
Date Published
30-05-2025
Serving our customers, communities, and planet a little better every day.
Salary - Between 338,720 - 348,400 + annual bonus & benefits
Location - Edinburgh- 12 Month FTC
Office Attendance - Our roles are hybrid, however you should be able to travel to our Edinburgh office, 1 day per week for this position.
Closing Date - Applications close Friday 6th June at 5pm
A chance to thrive
We're looking for a Senior Campaign Analyst to join our CRM team at Tesco Bank, part of Barclays Bank UK Plc.
You'll be a part of our Campaign Management Team that drives CRM data strategy. You'll work on the planning and delivery of complex data selections. You'll analyse campaign effectiveness, implementing enhancements, championing our customers through a data led approach.
As we integrate with Barclays UK it's a great time to reset our strategic direction and get laser focused on optimising the way we leverage data to power our communications. Data is at the heart of everything we do, and this role will play a huge part in driving forward our mission to take CRM from good to great.
You'll report to our Campaign Management Team Lead, working with other experienced Senior Campaign Analysts and Campaign Analysts to deliver Customer Communications. You'll support and coach a Campaign Analyst as a direct report. You'll be working alongside the wider CRM team, Technology, Data Science, Product teams and our CRM partner Optimove to get things done.
What you'll be doing

• You'll be responsible for data collection and analysis - including guiding and training others on analysing data trends for use in reports to help guide decision making.
• You'll use data management systems to access specific information as and when required.
• Manage Campaign Development: Carry out supplier and contract management tasks to support marketing and servicing campaigns.
• Develop and optimise audience selections that power our servicing and marketing campaigns across Direct Mail, Email and SMS.
• Champion continuous improvement and innovation: Implement improvements and provide feedback on them. Use change management systems and protocols to provide routine supportive services.

We need you to have

• Data analysis, audience selection and campaign effectiveness experience.
• Great communication skills.
• Relevant software experience (SAS, Excel, PowerPoint).

And if you have any of these, even better

• Experience with CRM Platforms particularly Optimove, our CRM tool.
• Experience in Banking.

We don't expect you to tick every box, and if you feel you hit most of the brief, it's worth exploring to further develop your career here with us.
What's in it for you

• Prepare for your retirement with our colleague pension scheme.
• Private Medical Insurance (WL2+) and virtual GP Service you and your family 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
• Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increase to 15% every payday (worth up to 2K). As an added perk, we'll give you a second card to share with someone else.
• Benefit from our family-oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous 8-week paid paternity leave.
• A place to get on - take advantage of our ongoing learning opportunities and training, to help you achieve the job and career you want.
• Take part in our Buy as you Earn and Save as your Earn share schemes.

Everyone's welcome
We want all our colleagues to always feel welcome and be themselves at Tesco Bank, part of Barclays Bank UK Plc. We're committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.
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How to apply
We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.
Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you're interested in finding out more about what a career at Tesco Bank looks like, click apply to find out more!
Why Tesco Bank?
Whether we're helping our customers or looking after our people, you'll find there's a warmth and friendliness to everything we do.
It means we put your wellbeing first and give you bags of support, training and development, so you can build the career that's right for you. It's about looking after each other with the same care that we give to our customers.
We've created an environment where everyone feels included, accepted and welcome. Which means you can bring your whole self to work every day and totally thrive at the same time.
Lovely.
Say hello to life in Tesco Bank.