Job Description

Job Introduction

An great opportunity has arisen for a passionate and self motivated

Senior Category Marketing Manager

, you will lead the execution of the marketing strategy for one or more key product categories. Reporting to the Director of Category Marketing, you will translate strategic goals into actionable marketing plans. You will develop compelling narratives grounded in customer insight and brand strategy, ensuring campaigns deliver measurable impact.


What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!

Why work for BPP Education Group?

It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:



Brilliantly, you can study any of BPP's courses for free - be it a professional qualification or full degree. We also provide a generous annual leave entitlement of 30 days, and there's a rewards package that includes retail discounts and much more. Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family

What you'll be doing

You collaborate closely with colleagues across Brand, Product, Strategy and Performance and Performance Media to ensure our category strategies are insight-led, creatively executed, and commercially effective.

What we're looking for

To be successful in this role you will need to have a proven track record in the following areas:
Proven marketing experience, with a strong track record in category, brand, or product marketing Proven success in leading strategic marketing initiatives that deliver measurable results. Strong understanding of customer insight, segmentation, and persona development. Excellent communication, storytelling, and stakeholder engagement abilities. Collaborative mindset with experience working in cross-functional teams. Strong project management skills and attention to detail. Strong project management skills and attention to detail.
BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!

BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP's safer recruitment practices


BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.