Our Future Health will be the UK's largest ever health research programme, bringing people together to develop new ways to detect, prevent, and treat diseases. Diseases like cancer, dementia, diabetes, and heart disease affect the lives of many people in our communities. Our goal is to create a world-leading resource for health research, to improve our understanding and spot the patterns of how and why common diseases start, so treatments can begin sooner and be more effective.
The ambition of Our Future Health differs from other large UK population cohorts in terms of scale and the aim to recruit much higher numbers of participants from groups who are not well represented in research i.e. ethnic minorities, younger people and those from lower socioeconomic backgrounds.
To support the delivery of our diversity work, the Senior Community Engagement Officer will play a pivotal role in developing and implementing approaches to engage underrepresented communities.
As Senior Community Engagement Officer, you will be responsible for:
Leading on developing, co-creating, and testing bespoke content and promotional assets to make the programme more relatable for underrepresented communities
Working with Product and Content teams to provide insight and guidance to support the development of alternative approaches to product messaging and language that could help nudge specific communities through the recruitment funnel
Collaborating with the Product team and providing community insight to guide testing and optimisation of bespoke community landing pages, helping improve conversion rates across diverse groups
Leading on how we communicate our diversity work and increase our visibility externally via conferences, presentations, events and various communication channels
Ensuring the diversity / community engagement content aligns with overall communication strategies, making strategic decisions where needed
Building effective working relationships internally and externally
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