Job Description

A content designer is responsible for creating, evaluating, updating and reviewing content at all stages of the end-to-end user journey.At this role level, you will:

• be comfortable using evidence, data and research to make content decisions
• build relationships across government and NHS to focus on the needs of the user and to influence stakeholders
• contribute to and use the style guides and content patterns
• engage with and contribute to the cross-NHS and cross-government content community

Ways of working
You can:

• understand and demonstrate awareness of Agile methodology, and can apply an Agile mindset to your work
• work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery
• appreciate the importance of Agile project delivery to digital projects in government
• be unafraid to take risks and willing to learn from mistakes
• ensure the team has a situational awareness of one other's work and how it relates to objectives and user needs
• use a range of tools and platforms to plan and manage your work

Content concepts and prototyping
You can:

• understand different prototyping techniques, from paper sketches to coded prototypes, and can use them to visualise content in context
• choose the best option to make content understandable to different audiences and to demonstrate a proposed approach to content changes or improvements
• show the value of prototyping to the team

Stakeholder relationship management (content design)
You can:

• identify important stakeholders and communicate with them clearly and regularly
• tailor communication to stakeholders' needs and work with them to build relationships, while also meeting user needs
• build and reach consensus
• work to improve stakeholder relationships, using evidence to explain decisions made

Strategic thinking (content design)
You can:

• contribute to content strategies and policies
• create content patterns or standards
• provide support for content improvement projects
• effectively focus on outcomes rather than solutions and activities

User focus (content design)
You can:

• identify tasks that will provide insights into a problem
• formulate hypotheses, gain insights from data and user research and make decisions on findings
• understand the range of different users who might access content and services, and can identify their needs based on evidence
• translate user stories into content that meets users' needs, and propose suitable design approaches
• use quantitative and qualitative data about users to turn user insights into outcomes

User Centred Design skills
You can:

• design content to meet user needs and make complex language and processes easy to understand
• present the right information in the right format for what users need
• show robust experience in writing, editing and publishing digital content, and experience in using content management systems and content production processes to publish content
• write in plain language in a way that users understand, making information accessible to all
• understand government accessibility requirements and design content that works with common assistive technologies
• use data, research and evidence to review and evaluate content to make improvements
• consistently and effectively apply content standards and style guidelines to your work
• work to continuously improve content, and understand why content life cycle management is important
• work autonomously
• engage meaningfully and collaborate with SMEs such as policy, clinical safety and information governance to create effective, safe and reliable content that is centred in user needs

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Emmanuel Ntabejane E-mail
ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organisations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organisations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis and Talent Solutions - creates substantially more value for candidates and clients across 8 countries and territories and has done so for 70 years.

Skills Required