Job Description

Senior Content Designer
9-12 month duration
London 1-2 days/week. Some travel to user research/Leeds.
Inside IR35 - Umbrella only
Job details below
A content designer is responsible for creating, evaluating, updating and reviewing content at all stages of the end-to-end user journey.At this role level, you will:

• be comfortable using evidence, data and research to make content decisions
• build relationships across government and NHS to focus on the needs of the user and to influence stakeholders
• contribute to and use the style guides and content patterns
• engage with and contribute to the cross-NHS and cross-government content community

Ways of working
You can:

• understand and demonstrate awareness of Agile methodology, and can apply an Agile mindset to your work
• work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery
• appreciate the importance of Agile project delivery to digital projects in government
• be unafraid to take risks and willing to learn from mistakes
• ensure the team has a situational awareness of one other's work and how it relates to objectives and user needs
• use a range of tools and platforms to plan and manage your work

Content concepts and prototyping
You can:

• understand different prototyping techniques, from paper sketches to coded prototypes, and can use them to visualise content in context
• choose the best option to make content understandable to different audiences and to demonstrate a proposed approach to content changes or improvements
• show the value of prototyping to the team

Stakeholder relationship management (content design)
You can:

• identify important stakeholders and communicate with them clearly and regularly
• tailor communication to stakeholders' needs and work with them to build relationships, while also meeting user needs
• build and reach consensus
• work to improve stakeholder relationships, using evidence to explain decisions made

Strategic thinking (content design)
You can:

• contribute to content strategies and policies
• create content patterns or standards
• provide support for content improvement projects
• effectively focus on outcomes rather than solutions and activities

User focus (content design)
You can:

• identify tasks that will provide insights into a problem
• formulate hypotheses, gain insights from data and user research and make decisions on findings
• understand the range of different users who might access content and services, and can identify their needs based on evidence
• translate user stories into content that meets users' needs, and propose suitable design approaches
• use quantitative and qualitative data about users to turn user insights into outcomes

User Centred Design skills
You can:

• design content to meet user needs and make complex language and processes easy to understand
• present the right information in the right format for what users need
• show robust experience in writing, editing and publishing digital content, and experience in using content management systems and content production processes to publish content
• write in plain language in a way that users understand, making information accessible to all
• understand government accessibility requirements and design content that works with common assistive technologies
• use data, research and evidence to review and evaluate content to make improvements
• consistently and effectively apply content standards and style guidelines to your work
• work to continuously improve content, and understand why content life cycle management is important
• work autonomously
• engage meaningfully and collaborate with SMEs such as policy, clinical safety and information governance to create effective, safe and reliable content that is centred in user needs

Skills Required