Job Description

We are looking for a Senior Content Manager to join us and oversee the implementation of The Football Association's content strategy across its expanding owned platforms (thefa.com and englandfootball.com, with a new landmark fan app launching in 2026).
This pivotal role will contribute to the continual development of that overarching strategy, as well as play a key part in the launch and growth, from day one, of one of The FA's most ambitious digital projects to date.
What you will be doing:

• Devise, implement and iterate a strategy to maximise usage of The FA's owned platforms (two websites and one new fan app), focused on user acquisition, engagement and retention.
• Collaborate with the rest of the Content Strategy unit and the Creative Content unit on ideation, creative vision and content planning, with a particular focus on owned platform distribution for football audiences.
• Manage and coach one direct report.
• Work with other Content Managers on cross-platform distribution plans that maximise the full potential of The FA's content, both in terms of consumption and commercial value.
• Drive planned, reactive and live editorial publishing across a wide range of formats (written, video, audio, statistics), producing distinctive, creative and best-in-class content.
• Lead the day-to-day management of content deployment across The FA's owned platforms, from planning and scheduling through to uploading, optimisation and analysis/reporting, using insight and data to drive measurable impact.
• Work closely with the Digital Technology team on the ongoing development of The FA's owned platforms, driving discussion and influence around both user experience and user interface to maximise and evolve content performance.
• Leverage the support of the Content Operations unit to identify and implement workflows and systems that ensure the efficient and effective management of The FA's owned platforms.
• Liaise with other departments on how The FA's owned platforms can support their respective objectives, for example supporting the Marketing team with ticket promotion or the Partnerships team in activating commercial rights.
• Carry out additional tasks as required to meet The FA Group's changing priorities.
• Comply with all company policies and procedures to maintain the highest standards of health, safety and wellbeing.
• As part of The FA's commitment to a safe environment for everyone in football, all employees will be required to complete a DBS check. The level of the check required will depend on the specific job role, in line with legislation and government guidance.

What you will bring:
Knowledge

• Strong knowledge of football audience behaviour and how to target and drive fan engagement effectively, using data and insights to shape and inform decisions.
• Solid understanding of content creation, app and website management, and social media platforms.
• Strong commercial awareness and understanding of market value.

Experience

• Proven success operating in a fast-paced, time-sensitive and high-performance environment.
• Experience working within a small and agile team inside a large organisation, requiring both leadership and hands-on delivery.
• Comfortable adapting to shifting priorities within the ever-changing editorial and live media landscape.
• Formal line management experience, with the ability to lead and inspire.
• Experience working as part of a creative and innovative team with diverse objectives.
• Experience producing content across all formats - written, video, audio and live.
• Proven ability to manage multiple large-scale projects simultaneously.
• Strong track record of delivering top-tier business objectives.
• Experience working as part of a team on a fan app project.

Technical Skills

• Strong editorial mindset with an understanding of what makes successful content across different touchpoints.
• Enthusiastic and driven by the pace and creativity of a start-up environment, with a desire to deliver great content to millions of fans.
• Sharp eye for detail and confidence as the final point of review.
• Excellent understanding of SEO and ASO principles, performance tracking, analytics tools, content optimisation and A/B testing.
• Collaborative mindset, working effectively with multiple teams across platforms.
• High level of accountability, with a passion for seeing projects through and adapting to shifting priorities.
• Experience with various CMS platforms.
• Exceptional writing, editing, sub-editing and technical skills to deliver content accurately and at scale.
• Proficient in Microsoft Office Suite.
• Strong problem-solving attitude, both independently and as part of a wider team.
• Confident in presenting ideas and feedback to internal departments.

Desirable Skills and Experience:

• Experience working with media rights and agencies.
• Familiarity with AI tools.
• Experience in the sport and/or entertainment sector.
• Experience working in a start-up environment with a hands-on approach.
• Budget management experience.

What to expect from the interview process:

• First-stage video interviews: 25th and 26th November
• Final, on-site interviews at Wembley Stadium: 2nd and 3rd December

What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves on offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
• A hybrid working model which offers greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

Skills Required