Job Description

ABOUT DRIVING TEST SUCCESS

Driving Test Success is the UK's leading provider of learning solutions for car, motorcycle, ADI, and commercial vehicle learners. We are proud to have helped more than 19 million people succeed through an extensive portfolio of award-winning apps, digital products, and online learning resources.

As the market leader in a fast-moving and competitive sector, we offer an exciting, dynamic environment where innovation and creativity are central to everything we do. The industry is constantly evolving, presenting fresh opportunities to influence, engage, and inspire our audience every day.

We are keen to connect with ambitious individuals who believe their skills can make a real and measurable impact on how we communicate our brand, strengthen engagement, and continue to grow our trusted relationship with learners across the UK.

RESPONSIBILITIES OF THE ROLE.

Build, configure and execute campaigns and automated journeys in the CRM platform to align with the overall business goals. Audience selection, triggers, scheduling, tagging, and delivery monitoring. Define behavioural and transactional cohorts, implement dynamic personalisation rules, and maintain audience hygiene to ensure relevance and improvement at all times. Develop and implement automated campaigns for lifecycle marketing helping to guide users through key stages of the app (e.g., install > free trial > paid subscription). Design and run A/B testing, analyse data, and iterate on messaging, timing and frequency to maximise impact, engagement, conversion and ROI. Create highly targeted, real-time campaign segments through a strong understanding of user attributes, events, and behavioural data within CRM platforms. Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with the wider team for future improvements. Work closely with the app and marketing teams as well as external partners to build, implement and deliver optimised customer journeys and timely campaigns. Understand strategy flows, suitable channels (in-app message, email and push notification) and rules and parameters in the CRM platform. Conduct research to identify content gaps, opportunities and trending topics. Identify trends, insights, and opportunities for future targeted marketing campaigns. Stay up to date with industry trends to ensure we are using the latest technology and strategies to help achieve wider business goals using CRM

SKILLS & EXPERIENCE

:

A minimum of 3 years experience working in CRM Proficiency in CRM platforms such as Batch, Clevertap, or Braze Basic HTML knowledge is preferable Strong data analysis skills with experience in KPI reporting and A/B testing Experience with customer segmentation and personalisation strategies Excellent copywriter and proof-reader Strong attention to detail with an ability to follow through on projects, meet deadlines and handle multiple tasks simultaneously. Ability to create engaging content for a wide variety of markets and audiences Experience of marketing to the 17-25 demographic is preferable Full UK driving licence holder

OTHER INFORMATION:

Hours of work are Monday to Thursday - 9.00 a.m. to 5.30 p.m. with one hour's lunch and on Friday, 9.00 a.m. to 3.30 p.m. with half hour's lunch. This is an office based role with some hybrid working dependant on location.
Job Type: Full-time

Benefits:

Casual dress Company pension Life insurance On-site parking Private dental insurance Private medical insurance
Education:

Bachelor's (required)
Experience:

Email marketing: 2 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Rugeley WS15 1LH