Job Description

Senior CRM Executive
12 month Fixed Term Contract
Hybrid working (1 day a week in the office)
Manchester
Up to 35,000
Forward Role are partnering with a long-established financial services business to recruit a Senior CRM Executive.
This is an exciting opportunity to work within a collaborative and forward-thinking environment where employee wellbeing, flexibility and professional development are valued.
You'll join a supportive marketing function of around 20 specialists working across CRM, digital, brand, analytics, UX and more, with plenty of autonomy to test new ideas and shape CRM strategy.
The business offers a fantastic culture with a real sense of community, underpinned by regular team events, charitable initiatives and wellbeing programmes.
Alongside hybrid working, you'll also enjoy:

• 33 days holiday (including bank holidays) + the option to buy 5 more
• Your birthday off and 4 additional wellbeing days each year
• Early Friday finishes and a 35-hour working week
• Wellbeing support including 24/7 GP access, mental health services & discounted gym membership
• Pension, life insurance and a volunteering day at a charity of your choice

Responsibilities:

• Lead and coordinate CRM sprints, ensuring smooth planning, execution and review of campaigns for investment products
• Improve customer journeys by reviewing and refining all CRM communications and touchpoints
• Manage member feedback through surveys and reporting, using insights to enhance experience and address issues
• Develop and test CRM activity via Salesforce Marketing Cloud, supporting technical queries and identifying optimisation opportunities
• Contribute to wider marketing projects and research new lead generation and competitor insights to support business growth

What we're looking for:

• At least three years' experience in a marketing or communications role, ideally with hands-on CRM and email platform use
• Confident using tools like Salesforce Marketing Cloud, Google Analytics and Survey Monkey to deliver and measure campaigns
• Strong creative, copywriting and organisational skills with the ability to manage multiple projects effectively
• Good understanding of social media, Microsoft Office and Excel, with basic knowledge of HTML or WordPress an advantage
• Excellent communicator with the ability to collaborate and build strong working relationships across teams

If you're a CRM professional looking to make a real impact in a supportive, values-led organisation, this is a brilliant next step.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Skills Required