Job Description

We're on the lookout for a strategic, analytical, and creatively minded Senior CRM Executive to join our expanding team. This hybrid role is based three days a week at our Paddington HQ (Monday, Tuesday, and Friday), with the flexibility to work remotely on the remaining two days.


You'll have the unique opportunity to work across three distinct business units - Skin + Me, Renew + Me, and Hair + Me - each offering its own set of customer journeys, challenges, and growth opportunities.

About the role:

You will play a pivotal role in leading and executing CRM strategies that support the full customer lifecycle, from acquisition to long-term retention. Your work will directly contribute to driving customer engagement, loyalty, and lifetime value through tailored CRM initiatives. You'll collaborate closely with cross-functional teams to ensure a consistent and high-quality experience across all CRM touchpoints.

What you'll do:

Lead the ideation, planning, and implementation of data-driven lifecycle programmes across all three brands. Develop and execute multi-channel CRM journeys (email, SMS, direct mail) designed to acquire new customers, retain existing ones, and build long-term loyalty. Ensure lifecycle campaigns are aligned with key business KPIs including acquisition, retention, churn reduction, engagement, loyalty, and customer lifetime value. Monitor and report on CRM campaign performance regularly, using insights from performance data to iterate and optimise campaigns for continuous improvement. Drive a test-and-learn culture: design A/B tests to improve targeting, timing, creative, and content strategy. Develop sophisticated segmentation strategies and dynamic content using customer demographics, behaviours, purchase patterns, and engagement data. Work closely with the CRM Manager and the Business unit leads to fulfil CRM deliverables for key growth projects (including new product launches and new site functionality) Meet with Product Design, Commercial, and Customer Service Teams to ensure CRM initiatives are seamlessly integrated into the broader customer experience strategy. Partner with the Design and Copywriting Teams to create compelling, on-brand creative and content that resonates with our audiences.

Skills + Experience:

3+ years experience in a CRM or lifecycle marketing role, preferably within DTC, subscription, or health/wellness/beauty sectors. Proven experience running CRM programmes across multiple lifecycle stages, preferably across multiple business units or locales. Strong grasp of CRM tools (e.g., Braze, Klaviyo, Salesforce, Iterable, etc.) and analytics platforms, with experience working with dynamic email templates favoured. Demonstrated ability to analyse performance data and derive actionable insights. Experience with A/B testing methodologies and optimisation strategies. Excellent project management and organisational skills - able to juggle multiple priorities across different brands. Strong collaboration and communication skills - comfortable working cross-functionally and influencing stakeholders. Passion for customer experience and lifecycle thinking.

What You'll Get:

A chance to work at the intersection of health, beauty, and tech with three innovative and customer-centric brands. An opportunity to shape CRM strategy across multiple brands and lifecycle journeys. Support from a talented in-house team of designers, copywriters, and marketers. Ongoing learning, development opportunities, and the ability to make a real impact.

Why should you choose Skin + Me?

A daily challenge - in a thrilling, entrepreneurial start-up environment, no two days will ever be the same. Make a difference - work within a revolutionary company that is focused on improving millions of lives. Significant equity - potentially life-changing value if you commit to our long-term mission. Serious commitment to growth - personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role. Support network - the Skin + Me investors and advisors that you'll have the opportunity to work with have built some of the world's best consumer companies.

Benefits:

25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance. Free Breakfast & Lunch - It's important you are well fuelled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too! Hybrid working to give you flexibility - We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life - just let us know. Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together. Health and wellbeing focus - We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health. 500 annual development budget for any learning, training and development opportunities. Courses, books, software - if it helps you in your role, we'll help you get it. For working parents, we're proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month. Culture club - Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more. You'll get highly discounted Skin + Me products for you, and 10 friends + family too. Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you'll get a bonus when they pass probation. Dog-friendly office with two very cute resident dogs!

More About Skin + Me, Hair + Me and Renew + Me:

There's a huge problem in the world of personal care: people struggle with more than just how their skin or hair looks. They're navigating confidence, identity, and long-term health--all deeply personal and ever-changing. Skin + Me, Hair + Me and Renew + Me exist to change that.


Skin + Me launched over six years ago with one mission: to revolutionise skincare through personalised, clinically-effective treatment that's simple, sustainable, and built around real results. Now a category leader and scale-up success story, Skin + Me has delivered millions of personalised treatments through our signature Daily Doser and helped customers transform not just their skin--but how they feel in it.


From that foundation, we're building out a powerful family of brands:


Hair + Me brings prescription-led, personalised treatment to the world of hair health, tackling concerns like thinning and loss with the same blend of dermatological expertise and tailored solutions.


And now, Renew + Me is our latest evolution--an advanced prescription skincare brand created specifically for midlife women. Born from the insights of Skin + Me and designed to meet the unique needs of women 45+, Renew + Me couples hard-working actives with deeply human insight to become the definitive skincare brand for this powerful life stage.


At Skin + Me, Hair + Me and Renew + Me, we advocate for real, long-term change--whether it's better skin, hair, or health. Our mission is rooted in personalisation, expert care, and building deep trust with our customers. No compromises. Just undeniable results.


We recently raised 10 million in Series B funding, backed by top-tier investors like Octopus Ventures and leading DTC founders. Our founding team brings experience from some of the most trusted consumer brands in the world - Facebook, Charlotte Tilbury, Graze.com, and more.


With Skin + Me leading the way and our fast-growing younger brands already gaining traction, the +Me journey is just getting started. We're scaling fast--and we'd love for you to be part of it.


Think you're up for the challenge?