Job Description

Job Advert


Help shape the future of pet insurance CRM with a co-branded, customer-first approach.



We're looking for a

Senior CRM Executive

to join our dynamic Customer Engagement team, with a special focus on the veterinary sector.



This is a unique opportunity to work on high-impact, co-branded campaigns for our many vet practice partnerships while also supporting core Animal Friends Insurance brand communications.



As a Senior CRM Executive, you'll take the lead on planning, delivering, and optimising multi-channel customer campaigns across the full lifecycle - from acquisition and onboarding to retention and re-engagement.

Base salary: up to 36420

What you'll be doing:

Leading the execution of co-branded CRM campaigns in collaboration with our vet practice partners, ensuring consistency and high-quality messaging across email, SMS, and onsite touchpoints. Delivering targeted and personalised campaigns throughout the customer journey using segmentation and lifecycle marketing techniques. Supporting CRM activity for the core AFI brand, including onboarding, renewal, and re-engagement strategies. Managing the end-to-end CRM campaign process - from brief to deployment - ensuring accuracy, effectiveness, and compliance. Collaborating cross-functionally with teams including Digital, Customer Service, Claims, and Compliance to align messaging and improve customer experience. Monitoring and reporting on campaign performance, generating insights and driving continual optimisation of key metrics like retention, engagement, and LTV. Identifying and addressing customer pain points with CRM-driven solutions and continuously improve transactional communications. Ensuring all activity aligns with GDPR and internal data privacy standards.

We're looking for someone with:

Proven experience in planning and delivering CRM campaigns and communications, within the veterinary or pet insurance industry. Hands-on experience with CRM platforms and marketing automation tools, managing multi-channel campaigns. Strong analytical skills - confident interpreting customer data to improve campaign performance. Excellent relationship, stakeholder management skills & a collaborative mindset. B2B2C experience or working across a regulated, customer-centric business.

Why Animal Friends?

We believe in working hard, striving for the best, and enjoying the journey. We've cultivated a collaborative and supportive environment where every team member is valued. While we're focused on achieving great things, we have a strong commitment to a healthy work-life balance.


This is a role where you can build a career, bring your best self to work, make a tangible difference, and be part of a team that's as passionate as you are.

Benefits of working with Animal Friends

We recognise that your hard work shouldn`t come without its perks, so here`s a little list of some of the things you can expect to get from us:



25 days annual leave plus bank holidays and we give you your birthday off Fully paid day off for charity work 95% of our employee's own pets, we're able to provide up to 50% off insurance along with free access to our Vet consultation app JOII We believe looking after employees' health is important, so we offer discount on gym membership, access to a Wellbeing hub We like to celebrate success and recognise excellent employee performance; we will donate 3k to the charity of our employee of the quarter's choice Most importantly, you`ll be working within a courageous, passionate and kind-hearted team
Animal Friends Pet Insurance Ltd is an equal opportunities employer and we welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, religions, and sexual orientations. Your application will be dealt with in the strictest of confidence.

We offer accessibility help with application forms which is available via the jobs page of our website.

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.

Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.

All secondment positions have the potential to become permanent in the future, this will be dependent upon business need.