Job Description

:

###

The Senior D&A Product

Manager EU Sales and Marketing, SRM will manage the vision, roadmap, and delivery

of the Demand

(sales & marketing) and Strategic Revenue Management

Data & Analytics solution portfolio in Europe

. Starting with key business problems and/or future capability needs, this role will interface with market, regional, and glo

bal sales & marketing leaders, as well as functional experts, to build and deploy analytics products that create business value and advance the RC digital agenda.

###

Key Responsibilities:

###

Lead the interaction and engagement with the EU Demand (sales & marketing) and EU SRM teams for RC D&A. Elevate RC D&A as the thought leader and value driver for delivering the analytical insights required to meet RC EU's goals.

###

Convert Problems into a Product Vision; understand the current process, pain points, user personas, and existing tooling to synthesize Product(s) that address the business need.

###

Strategic Change; partner with Regional D&A Director, EU to manage the roadmap of highest-impact analytical product areas. Ensure this is aligned to global priority areas for the domain.

###

Gatekeep all EU D&A use cases within the Demand and SRM domain to ensure they create tangible value whilst aligning to the RC, D&A global and (where relevant) local strategies.

###

Architect a backlog of Epics that iteratively addresses the problem using the Agile framework, prioritizing them into Releases.

###

Partner with the Delivery & Data functions to scope and advocate for the resources, technologies, and data assets required to deliver each release.

###

Oversee a squad of technical resources (associate & 3rd party) who will build and deploy Product releases.

###

Continually evaluate solution's ability to solve the problem through adoption and other value creation indicators

###

Knowledge / Experience:

###

7-10 years of experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment

###

Strong understanding of digital marketing, market research, S&OP and Strategic Revenue Management, as well as product management principles; i.e. Agile and Lean methodologies, product lifecycles, backlog management.

###

Proven record of facilitating teams to identify problems to solve, ideate solutions, and bringing possibilities to life

###

Strength in business-to-science translation, with experience growing partnerships between business and technology teams

###

Familiarity with CRM systems (e.g. Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and backlog management software (e.g. Azure DevOps, JIRA, Asana)

###

Analytics foundation - knowledgeable in both operations research and the data science domain

###

Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery

###

Education & Professional Qualifications:

###

Required: Bachelor's degree in Marketing, Business Administration, Economics, or a related field

###

Preferred: Master's degree (MBA or similar), particularly with a focus on marketing, product management, or strategy

###

Preferred:

Professional certification in product management (e.g., Pragmatic Institute, AIPMM, or similar)

###

Preferred: practitioner experience in Demand (Sales, Marketing, Insights) and/ or SRM domain

###

What can you expect from Mars?

###

Work with diverse and talented Associates, all guided by the Five Principles.

###

Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

###

Best-in-class learning and development support from day one, including access to our in-house Mars University.

* ###

An industry competitive salary and benefits package, including company bonus.