Job Description

As we evolve our 1-1 member marketing communications, we have increasing demands for high quality and timely campaign performance and analysis to help understand what has worked, what didn't work and what we would recommend moving forward. We have an exciting Senior Analyst role in our Marketing Analytics, Effectiveness & Brand Performance Team to focus on Campaign measurement and analytics: enabling best in class performance analytics via interactive visual reporting in order to meet stakeholder requirement and drive insight action.
Reporting into the Effectiveness Manager, you'll be working in a busy, fast-paced team supporting colleagues to focus on delivering a varied marketing plan and evolve our approach to planning and in particular our measuring and performance capabilities.
Marketing Analytics, Effectiveness & Brand Performance work alongside the Member Marketing Communications, Planning & Partnering and Database Marketing Teams and our purpose is to support the ongoing engagement with our 16 million members, driving short term action and longer-term brand awareness and consideration. This is an exciting role which will enable you to be a driver in campaign performance and personalised communications.
We are happy to consider flexible working approaches to help you perform at your best.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to .
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
What you'll be doing
You'll be working closely with the rest of the Personalisation & Performance Marketing Team to provide analysis and reporting on the performance of our 1-1 member campaigns and entire suite of marketing activity.
About you
We're looking for someone with the following skills, experience and knowledge:

• Able to provide insight and reporting using visualization tools including PowerBI.
• Experience of developing business solutions and insight using advanced data analytics.
• Experience in Marketing analytics especially campaign measurement and reporting.
• Experience of developing improvements and simplification to processes.
• Experience of using SAS/SQL/Power Query and Excel is essential.
• Excellent communication, presentation/visualization, and story-telling skills.
• Ability to work well within a hybrid team environment and build effective relationships.
• Excellent planning and time management skills. A self-starter who can work within tight deadlines whilst also maintaining high standards, attention to detail and ensure timely delivery of multiple pieces of work.
• A high level of numeracy and critical thinking: you can quickly assess campaign results and work with stakeholders to drive forward recommendations.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers' shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think - we're honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don't settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
The extras you'll get
There are all sorts of employee benefits available at Nationwide, including:

• A personal pension - if you put in 7% of your salary, we'll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Wellhub - Access to a range of free and paid options for health and wellness
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career
• 25 days holiday, pro rata

Banking - but fairer, more rewarding, and for the good of society
We forge our own path at Nationwide.
As a mutual, we're owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don't see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If you're inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you're one of us.
At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.
We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.
What to do next
If this role is for you, please click the 'Apply Now' button. You'll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Please note that should you be successful in securing this role the job title on our internal systems will be Senior Analyst Customer Management.
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