Job Description

About us

We're

The Very Group

- home to

Very.co.uk

and

Littlewoods.com

- and we're on a mission to reinvent retail. As a

digital-first business

, we put data and technology at the heart of everything we do, creating seamless shopping experiences for millions of customers. Our teams thrive on innovation, collaboration, and making a real impact.


Joining us means being part of a culture that values

curiosity, ownership, and continuous learning

. We move fast, we're bold, and we're passionate about delivering brilliant experiences for our customers

About the Role

As a Senior

Digital Marketing Analyst

, you'll be a key player in shaping how we measure and optimise our marketing performance. You'll work across

Paid Search, Paid Social, Affiliates, CRM and other digital channels

, using data to tell compelling stories and drive smarter decisions.


This isn't just about reporting numbers - it's about

unlocking insights to drive performance and influence strategy

. You'll partner with marketing and commercial teams to ensure every pound we spend delivers maximum impact.

What You'll Be Doing

Analyse & Optimise:

Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.

Data Storytelling:

Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.

Commercial Impact:

Influence marketing and commercial teams to

optimise spend and strategies

based on data-driven insights.

Advanced Measurement:

Utilise

marketing mix models

,

attribution frameworks

, and

incrementality tests

to understand channel impact.

Reporting & Automation:

Create

automated dashboards

and self-serve tools using BI platforms

Power BI and Google Data Studio

.

Knowledge Sharing:

Mentor and upskill team members on Digital Marketing and associated measurement.

What We're Looking For

Advanced experience in

Digital Marketing Effectiveness

within ecommerce. Strong understanding of

performance marketing channels

and the conversion funnel. Expert in

Google Stack (GA4, Google Ads, SA360, Big Query)

and platforms like

Meta Ads Manager

. Competent in

SQL

,

Excel

. Excellent

communicator

, able to present insights clearly to technical and non-technical stakeholders and drive impact. Collaborative and passionate about

knowledge sharing

and team development.

Some of our benefits

Flexible, hybrid working model Inclusive culture and environment, check out our Glassdoor reviews 1,000 flexible benefits allowance to suit your needs 30 days holiday + bank holidays LinkedIn Learning access Bonus potential (performance and business-related) Up to 25% discount on Very.co.uk Matched pension up to 6% More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you're successful so keep an eye on your emails! We'll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we're a good match, we'll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.


You can expect a two-stage interview process for this position:

First Stage -

An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

Second Stage -

A 1 hour face to face formal task based interview where you can also expect both competency and technical questions.


As an inclusive employer please do let us know if you require any reasonable adjustments.


If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.