Job Description

Chelford Farm Supplies is a leading retailer of country clothing and footwear, equestrian products, agricultural supplies, and garden machinery. A family-owned business established in 1975, Chelford Farm Supplies serves customers from both its bricks-and-mortar and E-Commerce store.

We are a growing and forward-thinking company, with a recent site expansion and an exciting new website design currently in development. This is a key role within our E-Commerce and Digital Marketing department, and for the right candidate, it will evolve into a Marketing Manager position.

An exciting opportunity has arisen for a Senior Digital Marketing Executive to join our team. This role would ideally suit an established Senior Executive looking to take the next step in their career.

Reporting to the Head of E-Commerce, the successful candidate will be responsible for:

Developing and executing captivating social media and email marketing campaigns that resonate with our target audience to drive traffic to our website and footfall to our stores Managing and optimising email marketing campaigns , including segmentation, automation flows, and performance analysis Executing and analysing paid social campaigns across platforms including Facebook, Instagram and TikTok, with a clear focus on ROI and customer acquisition Producing engaging, hands-on content including in-store videos, flat lays, and reels - a creative eye and strong visual storytelling ability is essential Taking eye-catching product and lifestyle photographs for use across all marketing channels ensuring content aligns with our brand aesthetic Keeping up to date with industry trends, best practices and competitor activity Creating a cohesive brand message across all digital platforms that aligns with our commercial objectives Identifying and building relationships with relevant influencers to promote our brand and products Monitoring and analysing the performance of marketing campaigns, producing reports on campaign activity to the Head of Department and key stakeholders Creating digital content and artwork for our E-Commerce store Managing budgets for all paid marketing activity

Required Skills and Experience

Minimum of 3 years' experience in a similar role, preferably within the retail sector with an equestrian or farming background Extensive experience in creating campaigns for Instagram, Facebook and TikTok to drive engagement and generate leads Proven track record of planning and managing paid social campaigns, ideally across Meta and TikTok Hands-on experience using an email marketing platform for campaign automation, customer segmentation, and performance reporting. A creative thinker with experience producing content including short-form videos, flat lays and photoshoots Excellent written and verbal communication skills Strong graphic design skills, with a keen eye for detail and experience using tools such as Photoshop, InDesign, Illustrator and Canva Ability to collaborate effectively with in-house teams and external partners and suppliers Strong project management skills with the ability to simultaneously manage multiple campaigns A problem-solving and proactive attitude Experience using Meta Business Suite, Google Analytics and other reporting tools to identify and target key customer demographics
Job Type: Full-time

Pay: 28,000.00-32,000.00 per year

Additional pay:

Bonus scheme
Benefits:

Company pension Employee discount On-site parking
Schedule:

Monday to Friday
Work Location: In person