Job Description

About the Role:

As a Senior Digital Marketing Executive at Variety Funerals, you will be instrumental in shaping and executing our digital advertising strategy, primarily across

Facebook Ads and Google Ads

. This is a pivotal, office-based role at our Towcester headquarters, where you'll take full ownership of planning, managing, and optimising paid media campaigns to drive awareness, engagement, and ultimately, support for our compassionate and affordable funeral services.

You will play a key role in ensuring our message reaches those who need it most, delivering high-performance results with a focus on empathy and clarity. This is an exciting opportunity for a seasoned digital marketer with hands-on PPC experience who thrives in a mission-driven environment and is eager to make a tangible impact. You'll bring energy, creativity, and data-driven insights to every campaign, helping Variety Funerals continue to offer compassionate services at up to 50% less than traditional providers.

Key Responsibilities:

Lead and manage all paid media activities

for Variety Funerals, with a primary focus on Google Ads (Search, Display, YouTube) and Facebook Ads (including Instagram).

Develop and execute comprehensive monthly PPC planning

, budgeting, and forecasting to align with Variety Funerals' marketing objectives.

Manage the full lifecycle of digital advertising campaigns

, from strategic development and audience targeting to daily execution, monitoring, and continuous optimisation.

Provide regular performance insights

and actionable data analysis, translating complex digital metrics into clear, understandable reports for internal stakeholders.

Collaborate with Google Partner Account Managers

and internal teams to ensure best practices and innovative strategies are implemented.

Write compelling, sensitive, and compliant ad copy

that resonates with our audience, maximising click-through rates (CTR) and conversions while adhering to advertising guidelines for sensitive industries.

Set up and maintain tracking mechanisms

, including conversion tracking via Google Tag Manager, and build insightful reports. Stay abreast of

industry trends

, platform updates, and competitive landscapes within the funeral and digital advertising sectors.

What We're Looking For:

3+ years of hands-on experience in a paid media role

, with a proven track record of managing successful Google Ads and Facebook Ads campaigns.

Demonstrable expertise in Google Ads and Facebook Ads

, including campaign structure, bid management, audience targeting, and creative optimisation.

Strong analytical skills

with the ability to interpret data, identify trends, and derive actionable insights to improve campaign performance.

Excellent communication skills

, with a proactive and results-driven mindset, capable of explaining complex digital strategies clearly.

Exceptional organisational skills

and the ability to manage multiple tasks and prioritise effectively under pressure.

An ownership mentality

coupled with a collaborative team spirit, eager to contribute to the company's growth.

Proficiency in

setting up, customising, and delivering comprehensive performance reports.

Understanding of the sensitivities

involved in marketing funeral services and the ability to craft appropriate, respectful messaging.

Why Join Variety Funerals?

Make a meaningful impact:

Your work will directly help families access dignified and affordable funeral services during their most difficult times.

Shape our digital presence:

Play a critical role in developing and executing the digital marketing strategy for a rapidly growing and innovative funeral director.

Office-based collaboration:

Work within a supportive and collaborative team environment at our Towcester office, fostering direct communication and teamwork.

Focus on growth:

We are committed to continuous learning and development, providing opportunities for you to grow your skills and career within the company.
Job Type: Full-time

Pay: 35,000.00-40,000.00 per year

Work Location: In person