Job Description

Our Marketing & BD team is expanding, and we're looking for a talented Senior Digital Marketing Executive to help shape and deliver impactful digital strategies. In this pivotal role, you will manage and optimise our social media presence, website performance, and broader digital initiatives to strengthen our brand and engage target audiences.
Working closely with colleagues, senior stakeholders, and teams across the firm, you will plan, implement, and evaluate digital marketing campaigns using insight and data to continually refine our approach. Reporting to the Marketing Manager, you will also contribute to an annual digital strategy.
What you'll do:

• Social media management: Develop and implement strategies to raise brand awareness, engage audiences, and drive conversions across LinkedIn, Facebook, Instagram, and other platforms.
• Content creation: Produce high-quality digital content, including blogs, videos, and graphics, ensuring clarity, consistency, and alignment with our tone of voice.
• Website & SEO: Maintain and optimise website content, support SEO and PPC strategies, and ensure accessibility and inclusivity across all digital platforms.
• Analytics & reporting: Monitor performance using tools like Google Analytics and provide reports to demonstrate ROI and inform future campaigns.
• Collaboration: Work closely with internal teams and external suppliers to deliver seamless digital experiences and support broader marketing initiatives.
• Leadership: Provide guidance to junior team members and share knowledge across the Marketing & BD team.

What we're looking for:

• Degree-level qualification or relevant professional marketing experience.
• Proven experience in digital marketing, including social media management, SEO, and content creation.
• Strong understanding of digital marketing best practices and emerging trends.
• Line manager experience in line with team responsibilities
• Excellent copywriting and proofreading skills with attention to detail.
• Ability to analyse data and produce insightful performance reports.
• Creative mindset with experience in video, podcast, or design tools (e.g., Adobe Pro).
• Positive attitude and willingness to learn and innovate.

With a full-service offering and a client base ranging from loyal, local communities to national and overseas businesses, Wilkin Chapman continues to grow, while our emphasis remains firmly on quality and innovation.
We know that happy, motivated employees are good for business, and a strong, forward-looking culture benefits everyone. Providing the tools and support to enable our people provides the foundation for success.
Our roots go back more than 120 years and we are now the largest law firm in Lincolnshire and East Yorkshire, with four regional offices and listed in the Lawyer UK 200. With well-established, niche expertise in specialist sectors, many of our solicitors and departments are ranked highly in the Legal 500 and Chambers UK.
We help and guide you on your career path, providing a great package of benefits and a superb sociable working environment. We're a community of like-minded people ready to welcome your contribution.

Skills Required