Job Description

Senior Digital Marketing Specialist (Google Ads & SEO)

40,000 per year | Full-time | On-site - CLA Security Fencing Systems

We're CLA Security Fencing Systems -- a UK-based manufacturer of premium security fencing products.
After two years working with outside agencies, we're ready to bring our marketing in-house and are looking for an experienced

Digital Marketing Specialist

to join our team.

This is a senior-level, hands-on role where you will manage our

Google Ads campaigns (12k monthly spend)

and lead our overall

SEO strategy

to grow our online sales.

Responsibilities

Google Ads (PPC)

Plan, build, and manage campaigns across Search, Shopping, Display, and Performance Max Conduct keyword and competitor research, and manage negative keywords Write high-performing ad copy and create product feeds Set up and manage conversion tracking (Google Tag Manager, GA4, Google Ads) Monitor performance (ROAS, CPA, CTR, conversion rate) and optimise daily Report on campaign results and recommend data-driven improvements

SEO

Develop and implement a long-term SEO growth strategy Conduct technical SEO audits (site structure, Core Web Vitals, indexing issues) Optimise product and category pages for target keywords Manage link-building strategies and improve domain authority Research competitors and deliver a content roadmap Track and report on organic rankings, traffic, and conversions
Requirements

Minimum

3 years of experience

managing both

Google Ads and SEO

Proven experience managing 10k+ per month in ad spend

Strong understanding of Google Ads, Merchant Center, GA4, Tag Manager, Search Console, and SEO tools (Ahrefs/SEMRush/Screaming Frog) Proven results driving ecommerce growth (

must provide case studies of ecommerce campaigns

you've managed) Confident analysing data and making commercial decisions Able to work independently, full-time

on-site at our offices

Salary & Benefits

30,000 - 40,000 per year salary Full-time, permanent role Work directly with the Marketing manager and build our in-house marketing function. Join a supportive, fast-growing UK manufacturer

How to Apply

Please apply via Indeed and

upload case studies of ecommerce companies you've worked with

, along with your CV and a brief cover letter.

Job Type: Full-time

Pay: 30,000.00-40,000.00 per year

Benefits:

On-site parking
Work Location: In person