Job Description

Region

London

Vacancy Type

Permanent/Full Time

Job Summary

Senior Direct Marketing Executive - Acquisition

34,300 - 37,300 per year

Permanent, full-time (37.5 hours per week)

Hybrid working with regular travel to our London Bridge Office

What the job involves

We're an ambitious charity with a bold mission and a fantastic culture. As we embark on an exciting 3-year fundraising strategy, we're looking for a Senior Direct Marketing Executive to join our Individual Giving Team here at Prostate Cancer UK. This is a newly created role within the team which will oversee acquisition and new product development.


You'll be part of an exciting time at the charity, joining us as we roll out our new Fundraising strategy and continue investment in Acquisition. In this role you'll take ownership of planning, implementing and reporting on fully integrated acquisition campaigns across a range of channels including DRTV, Digital, Telephone, SMS and OOH.


You'll work closely with teams from across the organisation and our media agency to ensure a truly integrated, collaborative approach. Together with the team, you'll identify opportunities, apply learnings from past campaigns, and enhance future performance.


You'll also be integral to driving forward new product development to acquire new regular givers. Leading on testing across the Acquisition team, you'll innovate to drive the lowest attrition, best ROI and strongest lifetime value. You'll collaborate with colleagues from across the organisation to drive the best creative, messaging, targeting and data insights.

What we want from you

Aside from excellent knowledge and experience of working in a direct marketing environment managing fully integrated campaigns, you'll also have strong digital campaign management experience, ideally gained from a fundraising environment. You'll have experience in developing and implementing effective testing strategies and ideally also have experience in developing new marketing or fundraising products.


You'll possess first class communication skills; a strong team ethic and you will be at ease working with and influencing key internal and external stakeholders at all levels. The ability to manage expenditure budgets and projects is also essential, along with proven knowledge of data protection and sector compliance.


If you're looking for a role where you can make a meaningful difference every day, we'd love to hear from you.

Why work with us?

Every man needs to know about the most common cancer in men - prostate cancer. It's a real and present danger that takes over 12,000 of our dads, grandads, brothers and friends each year.


Prostate Cancer UK is the largest men's health charity in the UK. We have a simple ambition - to stop prostate cancer damaging lives. We invest millions in research to revolutionise testing, treatment and care. We're blazing a trail to a screening programme that could save thousands of lives with regular, accurate tests for all men at risk. And we work tirelessly to spread the word about risk and offer specialist support to people living with the disease.


Work with us and you'll see your efforts pay off as we give men and their families the power to navigate prostate cancer.

What we offer

Join our team and be part of an award-winning charity. We'll support you to develop your skills and expertise.


We offer a competitive benefits package, including:


Generous leave entitlements that increase with service One 'development day' a month to use for training or personal development Enhanced contributory pension scheme Life insurance and group income protection Health Cash Plan Life and wellbeing advice and support via our Employee Assistance Programme Discounted gym membership and high street shopping discounts Loans for season tickets or cycles

Our commitment to equity, diversity and inclusion

At Prostate Cancer UK we're committed to righting health inequalities across the UK, starting with those faced by Black men. This includes ground-breaking research into Black men's risk and working with communities directly to overcome barriers to the diagnosis and treatment of prostate cancer. To make this happen, we're dedicated to being an inclusive, proactive organisation, as we strive to be Allies to Black communities. We'll achieve this by advocating and working alongside those communities to promote change. We're also working to be Allies to each other, not only protected groups. In 2024, we launched our New Ally Ship Training Programme. All colleagues at Prostate Cancer UK will be trained to act and identity as an Ally.


We've also signed Business in the Communities Race at Work Charter, as a dedication to our Black health equity work and wider EDI priorities. As a signatory, we're responsible and accountable for driving positive change.

Our people networks

We're continuously learning more about the needs of our colleagues, and have three amazing People Networks, sponsored by our Leadership team:


Pride - A safe space where LGBTQ+ colleagues -- and our allies -- can share their diverse lived experiences, celebrate LGBTQ+ culture and history, and create new ideas about how our organisation can be more inclusive and representative of LGBTQ+ people Mind & Body - Here to increase awareness, promote wellbeing and support colleagues affected by neurodiversity, mental health problems, disability and long-term illness Culture Club - Here to increase awareness and celebrate the different cultures and beliefs that we have in the organisation, so that we all have our cultures felt and feel welcomed

Wellbeing and hybrid working

Our hybrid working approach combines the best of flexible working - a positive work/life balance, inclusive and accessible platforms, and online information at our fingertips. We understand that everyone has different needs, and we strive to create opportunities for relationship building, collaboration and social time.


Each of our teams has a team agreement outlining when and how often we're expected to be in our London Bridge office. We're very welcome to work there more frequently. Office time is a commute, so we pay our own travel costs.


For this role, we would expect the successful candidate to be coming into the London office one day per week.

Next steps

The closing date is Sunday 1st June 2025.

Applications must be submitted by 23:45 UK time.

Interviews:

By arrangement. Currently scheduled for

Wednesday 4

th

June 2025.

How to apply

To complete your application, you'll be asked to upload your CV and complete the supporting information section through our application portal. Please fill in parts one and two of our application for your personal statement, both have an 8000-character limit. You may wish to use a method such as the 'STAR' technique or similar. When completing the statements please ensure you clearly provide a full and relevant example of how the criteria apply.

PART ONE

Please address the core/essential skills, experience and competencies required using real examples where possible and tell us in what ways you are a good match for the role.


This provides you with a great opportunity to showcase your knowledge, skills and experiences with the most important aspects of this role which will be used in reviewing and shortlisting applications:


Excellent knowledge and experience of working in a direct marketing environment, managing fully integrated marketing campaigns. Experience in developing and implementing effective testing strategies. Strong digital campaign management experience. Experience in compliance monitoring and reporting. Strong communication skills, both verbally and in writing, across a range of channels. Able to develop relationships and work with internal and external stakeholders of all levels.

PART TWO

Please provide us with any further supporting information that you feel will benefit your application. You may want to reference the values and behaviours sections.

This provides you with a great opportunity to further support your application, showcase your understanding of the role and how you feel you'll be able to contribute to the success of Prostate Cancer UK.


Apply via the apply now link at the top and bottom of this page where you'll be taken through to our career portal.

Got a question?

Please let us know if you have any accessibility requirements or any other questions - we're here to help: hr@prostatecanceruk.org


We look forward to receiving your application!


Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company number 02653887.