Job Description

Contract Type:

Permanent

Hours:

35 Hours, plus Matchdays with time in lieu

Location:

Bramall Lane

Line Manager:

Commercial Manager

Salary:

Dependant on experience + annual bonus

Post Reference:

BL102025-PSEHS

For a valid application, please complete and return our official application form, found on our websites vacancy page.

Sheffield United Football Club is now recruiting a Senior Executive to join our Commercial Department, with a focus on Hospitality Sales.

Working closely with the Club's Commercial Manager and Head of Commercial, the role is responsible for selling Hospitality and Events for the Club's men's and women' teams.

The role will drive the sales of all hospitality products at Bramall Lane and will be responsible for optimising attendances and increasing revenue.

Working with the commercial team and catering provider the postholder will ensure that the hospitality products are suitable for the market and be proactive in suggesting changes and developments to the products and services provided.

The role will take a lead in the Club's Event programme and devise a programme of commercial events which will generate revenue and support wider club objectives around partnerships and fan engagement. The postholder will be responsible for working with the wider team to develop concepts and be involved with the planning of events, before taking full responsibility for the sales and delivery of them.

For both hospitality and events, the postholder will be responsible for researching potential purchasers and all aspects of outreach including targeting phone calls, emails and networking and will be wholly responsible for delivering the annual sales target for hospitality and events.

Role Responsibilities:

Identify opportunities and build a consistently strong sales pipeline Manage the sales pipeline from prospect to conversion - for both hospitality and events Secure meetings with local companies and individuals Attend and deliver presentations where applicable Oversee the delivery of events Ensure all associated administrative tasks are carried out effectively and efficiently including - updating and managing sales platforms and working with colleagues in finance to ensure effective invoicing. Foster the best possible relationships with partners and internal stakeholders. Develop and enhance customer relationships with partners with a view to gaining repeat commercial business. Understand and utilise the Club's sales systems and CRM computer systems to operate efficiently and effectively and record commercial sales activity. Manage and lead on the annual review process of any team members and new member recruitment. Attend external networking events when appropriate, to represent the Football Club in order to attract and develop new commercial partners. Being on duty at match days and to oversee and host customers and prospects as necessary. Effective selling of hospitality products and club events Good understanding of the hospitality and events industry and an enthusiasm to learn more about the sports sector Build extensive contacts with local businesses and other potential purchasers Maintaining and developing relationships with existing customers in person, via telephone calls, emails and all other forms of communication. Work closely with the wider team to ensure all contracts are delivered effectively and strong relationships are developed and maintained Understand all aspects of the wider commercial business and be a team player Have close working relationship with other departments to deliver the overall commercial strategy Build upon and maintain existing and future CRM systems Host and network with existing and prospective partners at home matches Attend appropriate networking events

Club Wide Responsibilities:

To adhere to all Sheffield United Football Club's Safeguarding Policies and Procedures to foster an environment which protects from harm those defined as children and adults at risk. To report any concerns of a Safeguarding nature to the relevant parties and remain fully compliant with any applicable Safeguarding checks and due diligence and recognise your responsibility to the Club's Safeguarding agenda. To report any concerns of discrimination to the relevant parties and promote a welcoming and inclusive club environment for all. To adhere to the Club's Equality, Diversity and Inclusion policies, supporting the Club to create an environment which is inclusive and all-encompassing. Carry out/take part in training requests as directed by the Club. Any other reasonable requests as directed by management

Essential Criteria for the Role:

Good Standard of Education GCSE A-C Previous and proven media hospitality and/or events sales experience Strong relationship management skills Attention to detail Good organisation skills Self-motivated

Expected Interview Process:

Week Commencing 27th October

1st Stage - CV Overview, Competency based questions 2nd Stage - Presentation Task

Our Benefits:

25 days annual leave as a minimum + Bank Holidays Free eye care tests and vouchers for DSE users Enhanced maternity & paternity schemes Life insurance package 20% discount on top of sale in the Club Shop Discounts at select local bars 2 Tickets to every Men's Home game 4 Tickets to every Women's Home game Professional development opportunities Westfield Health: 24/7 advice and information line, Online Health e-Hub, Structured counselling 24/7 Doctorline (Phone or Webcam) MRI, CT and PET scanning service Gym discounts and wellbeing resources via Westfield Health Cash payouts in the event of death or permanent disability as a result of an accident Exclusive rewards, discounts, and special offers from over 1,000 leading retailers, restaurants, and destinations

Application Process

Please download and save the application form before inputting information. If you require a paper copy please contact the HR department careers@sufc.co.uk or call 0114 253 7200.

Completed application forms must be submitted via email to careers@sufc.co.uk stating the vacancy title in the subject or posted to HR, Sheffield United Football Club, Bramall Lane, Sheffield, S2 4SU.

Closing Date: Wednesday 22nd October 2025

Please note that in the instance of high volumes of applications we may close this vacancy earlier than the closing date noted above.

Sheffield United Application Form

Please download and save the application form before inputting information.

Eligibility for Employment in the UK

In accordance with current legislative requirements the successful applicant must produce documentary verification of their eligibility to work in the UK and will not be allowed to start work until this has been received.

Equality and Diversity

Sheffield United FC is committed to the principle of equal opportunity in employment and its employment policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

Sheffield United FC are a Disability Confident Committed Employer. If you would like further information regarding the scheme and how we are able to support disabled persons within the workplace, then please contact our HR team at careers@sufc.co.uk

Safer Recruitment

Sheffield United FC is committed to safeguarding and promoting the welfare of children, young people and adults at risk. The successful applicant will be required to undertake appropriate safeguarding checks as well as providing proof of right to work in the UK. For further information on the Club's Safeguarding Statement please access the following link:
sufc.co.uk/club/policies/safeguarding-policy

Job Type: Full-time

Benefits:

Company events Company pension Employee discount Enhanced maternity leave Enhanced paternity leave Free parking Health & wellbeing programme Life insurance On-site parking Sick pay Store discount
Work Location: In person