Job Description

Senior Insight Manager (Audience, Brand, & Marketing)

49,000 - 53,000 per annum

Reports to:

Senior Manager- Consumer Insight & Experience

Contract:

Permanent

Hours:

Full time 35 hours per week

Location:

Stratford, London. Office-based with high flexibility (1-2 days per week in the office)

Visa sponsorship:

You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is

not

able to offer visa sponsorship.

Closing date:

01 May 2025 23:55


This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. If you require more time to apply as part of a reasonable adjustment, please contact recruitment@cancer.org.uk as soon as possible.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.


The Senior Insight Manager (Audience, Brand, & Marketing) will be responsible for overseeing the Consumer Insight and Experience (CIX) team's Audience, Brand and Marketing-focused activity. Managing two direct reports, you will ensure that we deliver high-quality one-off and longitudinal insight projects that influence decision-making across the Marketing, Fundraising, and Engagement department.

What will I be doing?

Leads a programme of Audience, Brand and Marketing-focused research to provide deep and actionable insight into current and potential supporters that informs decision making across marketing, brand and audience strategies Oversees the approach to and delivery of Brand Tracking and Creative Testing at CRUK, to deliver clear and actionable insight to marketing and brand teams Supports the implementation and iteration of an Audience Segmentation, including commissioning and managing supplementary primary research into prioritised Audience Categories and running annual quantitative research to update the dataset Leads primary research projects; managing project timelines, processes, costs and data quality, and commissioning and managing agencies as required , assuming responsibility for their performance, value for money, timeliness and quality of output Develop strong senior-level working relationships with the Audience, Strategy and Innovation team and the Marketing and Digital Team Be the main point of contact within the team for Audience, Brand and Marketing requests; facilitating prioritisation, managing workload, budgets and agency relationships and evaluating service and outputs As a senior member of the Consumer Insight and Experience team you will be responsible for creating a positive culture which recognises success, develops and drives high performance and rewards results to retain talent within the team and wider function Ensure equality and diversity is celebrated and considered as part of all decisions taken Committed to Cancer Research UK's vision in beating cancer sooner Undertake other tasks as necessary to contribute to the Insight and Performance team objectives and those of Cancer Research UK.

What skills will I need?

Extensive experience of managing consumer insight research projects from inception to completion; including establishing objectives , managing the research process and ensuring implementation of insights to improve the experience of supporters / customers Strong experience of managing Brand Tracking and Creative Testing research programmes and able to demonstrate good knowledge of best-practice in these areas Significant experience of running large scale quantitative research programmes, experience of implementing customer segmentations is a significant advantage Excellent project management and planning skills with ability to prioritise workload across multiple areas and manage ambiguity. Collaborative working style with excellent stakeholder management skills, demonstrating the ability to engage, influence and negotiate at all levels winning support for ideas Proven experience of partnering with marketing and brand teams to produce strategic insight plans Excellent knowledge of qualitative and quantitative research methods and significant experience of deploying appropriate methodologies to drive actionable insight Strong quantitative market research skills and comfortable working with large data sets to uncover insights. Relevant experience of data analysis (Excel, SPSS) and data charting (PowerPoint). Strategic and consumer focused mindset, with good attention to detail and the ability to identify broad themes from data A natural leader who actively looks for opportunities to improve the way that insight is delivered and takes the initiative to develop solutions; experience of line management a significant advantage. Our organisation values are designed to guide all that we do.


Bold: Act with ambition, courage and determination


Credible: Act with rigour and professionalism


Human: Act to have a positive impact on people


Together: Act inclusively and collaboratively


We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.


If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.


You can explore our benefits by visiting our careers web page .

Additional Information

For more information about working with us please visit our website or contact us at recruitment@cancer.org.uk .


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Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.


We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or

0

20 3469 8400 as soon as possible.


Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.