Job Description

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Senior Journalist Social Media Lead

Job Requisition ID: 31881
Job Closing Date: 04/11/2026
Leeds, GBR, LS9 8AH
JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Attachment / Fixed-term Contract, Full-time until 11/12/2026
DEPARTMENT: BBC England - Yorkshire
LOCATION: Leeds
PROPOSED SALARY RANGE: 44,000- 52,467 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
We are looking for a creative, data-driven communicator who can fill this central role in BBC Yorkshire's newsrooms. You will lead a team of social journalists across the region and influence story choice and treatment across outputs as well as complying social content from audio, TV and Online teams. You will know how to reach some of the lightest users of the BBC on social platforms through a developed understanding of how to make short form video, social listening, story treatment and wider strategy.
WHY JOIN THE TEAM
You will be able to inform strategy and commissioning across the region at all levels, with your knowledge and experience of social media. You will join a high-performing team which works flexibly and is keen to try new techniques to build on one of the BBC's most successful social brands at BBC Yorkshire. You will also receive development and support from existing social practitioners at senior level as well as a welcoming wider Yorkshire team.
YOUR KEY RESPONSIBILITIES AND IMPACT:

• A flexible team player with strong interpersonal skills and ability to lead groups or projects.
• Substantial professional experience in creating successful social content, informed by social listening.
• Accomplished video editing skills for shortform content.
• Ability to gather, understand and interpret data in a strategic fashion.
• Confidence and knowledge to be able to comply and sub-edit content for the BBC.

YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:

• A proven track record in successfully leading or working in a multi-disciplinary team, with excellent people management skills.
• Experience of understanding and setting the social media news agenda and working collaboratively to deliver this.
• Proven professional record of successful social media story choice and treatment for different demographics and platforms plus confident compliance for outputted material.
• Demonstrable shortform video making skills on BBC editing platforms.
• Track record of using data to inform whether to create, sharpen or stop social media projects.

DESIRED BUT NOT REQUIRED:

• Ability to use Optimo, Castaway and other BBC online production tools or similar.
• Familiarity with Emplifi, Newswhip and other social tools.
• Detailed understanding of wider social landscape, specifically Meta platforms.
• Understanding or appreciation of wider BBC at regional and national level.

Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact:
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
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BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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Skills Required