Job Description

Legal



Senior Legal Counsel (eCommerce) - Operations & Marketing, London



Location

:



London



Employment Type

:



Regular



Job Code

:



A154583



Responsibilities



You'll be joining TikTok's Global Ecommerce Legal team - a dynamic, highly collaborative group at the forefront of shaping how digital commerce evolves in the UK and across Europe. We advise on some of the most high-profile, complex, and fast-moving issues in the ecommerce and technology space, supporting a business that is scaling at extraordinary pace.



As part of this team, you'll work closely with colleagues across Europe and globally, partnering with business leaders, product innovators, and cross-functional specialists to tackle novel legal and regulatory challenges. From consumer protection and digital regulation to IP, competition law, and emerging AI frameworks, the team plays a central role in driving compliant, creative, and commercially savvy solutions.



This is a fantastic opportunity to be part of a supportive legal function where your expertise will make a visible impact, your ideas will help shape strategy, and your career will grow alongside a business that is transforming the way people buy, sell, and connect online.



You will play a central role in shaping the future of TikTok's ecommerce business in Europe. Working at the cutting edge of digital regulation and online commerce, you will:

Be a trusted advisor on a broad spectrum of legal issues, including consumer protection, product compliance, competition law, intellectual property, advertising, and digital regulation. Guide the business through emerging regulatory landscapes, including the UK Digital Markets, Competition and Consumers Act, EU Digital Services Act, UK Online Safety Act and evolving AI-related regulation, helping ensure compliant and future-ready operations. Support innovation and new product development, advising on commercial and product initiatives across marketplace, creator partnerships, advertising formats, and AI-driven features. Lead on intellectual property matters, from brand protection and enforcement to user-generated content and licensing models. Oversee strategic disputes and litigation risk, managing contentious issues pragmatically while protecting the company's reputation and commercial interests. Draft, negotiate, and close key commercial agreements, from retailer and brand partnerships, to creator and technology collaborations. Contribute to competition law strategy, advising on platform practices, merchant engagement, and data use in line with evolving regulatory expectations. Shape internal processes and training, creating playbooks, templates, and guidance that empower the business to move quickly while managing legal risk. Collaborate cross-functionally with product, policy, privacy, and compliance teams in the UK, EU and globally, driving complex projects forward at speed. Stay ahead of the curve, monitoring legal, regulatory and industry trends across ecommerce, retail, technology and AI, and proactively preparing the business for change.

Qualifications



Minimum Qualifications

Senior UK or EU qualified Lawyer, with a strong academic background and experience advising on platform liability, intellectual property, consumer protection and other regulatory matters, with an ecommerce focus. Knowledge of UK and EU laws as they apply to the retail and ecommerce sectors. Solid experience in drafting and negotiating agreements across the retail, creative, and advertising industries. Strong documentation, presentation, and communication skills. Ability to work independently on many different projects at once in a fast-paced environment.

Preferred Qualifications



In-house experience in an international matrixed organisation. Ecommerce experience focused on platform liability, intellectual property, consumer protection and other regulatory requirements.. Deep understanding of the evolving European regulatory landscape as it pertains to digital commerce and online marketplaces.

Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



?



Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



?



We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



?



?



Diversity & Inclusion



?



TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.