Job Description

We are now seeking a

Senior Manager, Global Marketing Campaigns

--an experienced, data-driven marketer with a proven track record of developing and executing high performing, integrated, marketing campaigns in a matrixed, international B2B SaaS marketing organization. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director, Global Campaigns.



Senior Manager, Global Campaigns leads the development of marketing campaigns, including defining the end-to-end marketing strategy and mix for those programs, with a global-first, scalable mindset.



This individual acts as a strategic marketing partner for sales leaders. The role works closely with the rest of the marketing and wider teams to plan, develop, execute, measure and optimize multi-channel demand generating campaigns, across the full marketing mix, in alignment with global and/or regional priorities and targets.

Key Responsibilities

Take ownership for end-to-end planning and development of marketing campaigns. Ensure these campaigns are aligned to strategic direction Build out global campaigns strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality and sales cycle acceleration Ensure all global campaigns are insight-driven, audience-led, aligned to our ICP and supportive of our global strategy and growth objectives Create a cross-functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth efforts Be a trusted partner and fosters strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Align marketing activities to sales territory plans Drive annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline required Play a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metrics Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas Ensure that the demand generating activities can consistently deliver leads into the MDR function, at a level that ensures we meet our MQL targets Identify and test new initiatives and tactics, and collaborate with Proposition Marketing to continually think of new global campaigns Create a testing framework, and identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results Reporting, budget and data management In depth understanding of ROI from demand generation activities and continuously drive optimization Can create opportunities to meet with customers and prospects on a regular basis metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans

Skills & Requirements

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Bachelor's degree in Marketing, Business, or related field 5+ years of experience in B2B marketing, with an end-to-end focus on Global Campaign management Proven track record in global campaigns, both strategy and execution Experience in SaaS or technology industry preferred Experience in working very closely with Marketing Development reps to drive MQLs and Opportunities Strong understanding of demand generation and pipeline acceleration

Success Metrics

Generation of marketing-sourced pipeline against targets Improved lead quality from Lead-to-MQL-to-SQL conversion rates Campaign ROI: Positive return on marketing investments On-Time Delivery with campaigns launched on schedule Increased Brand Awareness across our key markets


Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.


We Drive Customer Value


We Take Ownership


We Are Bold

About the company

---------------------

Basware is how the world's best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world's most sophisticated invoice-centric AI - trained on over 2 billion invoices - Basware's Intelligent Automation drives real ROI by transforming finance operations. We serve 6,500+ customers globally and are trusted by industry leaders including DHL, Heineken and Sony. Fueled by 40 years of specialized expertise with $10+ trillion in total spend handled, we are pioneering the next era of finance.


Joining Basware means you'll join a team filled with innovators, passionate about their work and enthusiastic about the industry we've pioneered. You'll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world-class solutions and services. A critical part of our culture is the high amount of trust we put into our employees--we want everyone to make a difference, so we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where:

We Drive Customer Value

,

We Take Ownership

and

We Are Bold

in everything we do, to

make it all just happen for our customers.

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2025

Gartner Magic Quadrant Leader for Accounts Payable Applications. Basware and Deloitte create Center of Excellence

2024

Launch of World's 1st AP-Powered GenAI

2023

Growth through acquisitions, Glantus and AP Matching

2022

Basware became a privately-held corporation in a go-private transaction led by software private equity firm Accel-KKR

2020

Recognized market leader, including Gartner Magic Quadrant. Global operations, 20+ offices worldwide

2012

Launch of cloud-based B2B platform for transaction collaboration on Basware's Network

2005

Launch of fully integrated Purchase-to-Pay solution suite

2000

Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service

1992

Launch of first financial management software

1985

Basware founded in Finland