Job Description

With headquarters in the London office, the EMEA Integrated Marketing team leads the process of answering all pre-sale proposal responses in the region - ensuring that our competitive proposals not only showcase strong strategic and creative ideas but their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.


As the Senior Integrated Marketing Manager, you will bring together the right people and resources from across different teams and time zones, provide an understanding of the client goals and sectors, and steer successful pre-sale processes through effective collaborative time management. Overseeing RFP responses from end to end, you will start with 'what is the problem we're solving?' to 'how are we going to report success?' throughout Europe and the Middle East region in a dynamic, deadline-driven environment and a collaborative international team across B2B, Finance, Technology and Luxury B2C categories. From Generative AI to Climate Change, Investment Banking to Luxury Consumer Brands, no two days are the same.


Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising and branded content programs. You will report to the Executive Director of Integrated Marketing International.


Core Responsibilities:


Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms

Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks

Regularly collaborate across teams in other time zones and disciplines such as our content creation teams, media planning, campaign performance and events

Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products and creative capabilities

Use research and data to share insights and support value propositions for client pitches and proposals

Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across different EMEA markets and sectors

Skills & Interests


High level of organization and attention to detail

An effective and concise communicator including speaking and writing skills, while also being comfortable reading data and media plans

Excellent report writing, Google Suite (Sheets, Slides, etc.) and numeracy skills Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment


Curiosity for constant learning and the international news/media landscape

Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required 3-day office attendance if London-based

Qualifications:


B.A. or B.S., minimum 8-12+ years of cross-platform marketing experience, preferably within news media and/or advertising environment

A foundational understanding of an ad sales, planning, and account management environment Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with B2B and/or Financial Services experience a plus


Experience translating product marketing materials into compelling proposals customized to individual client goals and strategy

Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment

Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.


Business Area: Dow Jones - Media Sales


Job Category: Marketing & Product Management


Union Status:


Non-Union role


Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.


This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.


Req ID: 48244