The Senior Marketing and Communications Manager is a senior leader and subject matter expert, responsible for shaping and driving impactful communications and marketing initiatives across Ports of Jersey.
Reporting directly to the Customer Experience Director, this role provides both strategic direction and technical expertise translating the Strategic Business Plan ("SBP") into effective action and ensuring the highest standards of delivery across all channels.
They will lead and manage the marketing and communications team, fostering collaboration and continuous improvement to support Strategic Business Plan (SBP) objectives.
Key Responsibilities
Responsible for developing and implementing complex marketing and communications plans that are fully aligned with the SBP, and for leading their delivery.
Owns, develops, and implements the Public Relations framework and policy, ensuring it is embedded across all areas of Ports of Jersey ("PoJ"). This includes maintaining and updating PR standards and procedures and working across PoJ to integrate best practices into daily operations and communications
Acts as the technical lead across all channels, ensuring high-quality, consistent messaging and overseeing the delivery of complex communications initiatives.
Responsible for contributing to the ongoing development and implementation of the Marketing and Communications Strategy, thinking corporately to support long-term SBP objectives.
Manages and supports the marketing and communications team, setting clear objectives, fostering a collaborative and high-performing culture, and providing coaching and development opportunities to build team capability.
Works closely with the Customer Experience Director to ensure communications are aligned with customer-focused initiatives and organisational priorities.
Builds and maintains strong relationships across departments to ensure joined-up messaging and brand consistency throughout the organisation.
Oversees the planning, creation, and delivery of complex campaigns and content across digital, print, and internal platforms.
Ensures messaging is inclusive, engaging, and tailored to diverse target audiences.
Acts as the lead for press officer activity, managing media relations and public statements, and developing and implementing effective public relations strategies.
Leads highly complex crisis communications planning and response, ensuring robust processes are in place to manage high-risk or reputational events.
Responsible for the timely, accurate, and sensitive handling of communications during challenging situations.
Champions a positive and inclusive communications culture across the organisation, promoting transparency, responsiveness, and professionalism in all external and internal messaging.
Monitors, analyses, and reports on the effectiveness of communications and marketing activity, using data and insights to continuously improve engagement, reach, and impact.
Skills, Knowledge and Expertise
Degree or equivalent qualification in Marketing, Communications, Public Relations, or a related field.
Brings extensive leadership experience in managing marketing and communications functions at a senior level, demonstrating advanced subject matter expertise and strategic oversight.
Demonstrated experience managing teams and delivering strategic campaigns across multiple channels.
Strong background in press relations and crisis communications, ideally in complex or high-profile environments.
Experience working with senior leadership and cross-functional teams.
Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
Proficiency in digital marketing platforms, analytics tools, and content management systems.
Strong understanding of brand management, audience engagement, and campaign performance metrics.
Ability to manage budgets and supplier relationships effectively.
Skilled in media handling, including drafting press releases and managing reactive statements.
Able to inspire, guide and support a team through change and challenge.
Clear, confident and adaptable in both written and verbal communication, especially important when managing crisis communications or sensitive media enquiries.
Works well across departments and with senior leaders to build trust and alignment.
Able to see the bigger picture while managing day-to-day delivery.
Maintains confidentiality and represents the organisation with integrity.
Understands the importance of public perception and stakeholder engagement.
Benefits
At Ports of Jersey we have a company cash health plan scheme you are eligible to join from day one with benefits such as;GP 75
Dental 75
Optical 75
Dental accident 300
Physio/ acupuncture/ chiropractic 200
Diagnostic tests/ scans 300
Health assessment 100
Plus many more discounts (DW gym, discount spa vouchers etc.)
We offer free parking at all of our locations.
We also offer a pension scheme to those on permanent contracts, the main benefits of the scheme are as follows;5% employer contribution rate on basic salary plus shift
Employees can make voluntary contributions and ports will match 1% for 1% up to an employer maximum matched contribution of 5% e.g. Employee opts to contribute 5% Ports will match this and the total employer contributions would become 10%
You are eligible to join the pension scheme the month after successful completion of your probation
Minimum joining age - 18
You are not able to join the pension scheme once you reach Government of Jersey state retirement age
Cash sum payable to nominated beneficiary if the member dies in service.
About Ports of Jersey
We are a 400+ strong team of air traffic controllers, coastguards, accountants, engineers, fire fighters, port operations, security specialists, pilots, project managers, technicians, passenger service agents and many, many more. We are tremendously conscientious people with enormous pride in serving our island.
We provide the connectivity that is critical to Jersey's economy and islanders' quality of life, whether to visit friends and relatives, to access specialist medical care and education, as well as to travel on holiday and business.
We keep the Island running, often without people even noticing us. Islanders depend on our lifeline freight links for the food we eat, the clothes we wear and the materials we build, furnish and heat our houses with.
At the same time, we have ambitious plans for the future. We are on schedule for the biggest capital investment since our incorporation, with plans to regenerate and transform the Harbour. Plans which will be built with our stakeholders and the community.
We're also planning to play our part in the biggest challenges of our lifetime: climate change and biodiversity loss. For anyone in the travel industry, a conversation about the subject is never going to be an easy one, but we're finalising an ambitious and authentic sustainability plan, to not only offset the emissions the links to Jersey create but to go much further. We're looking at initiatives that will truly make an impact, to our island and our planet. While also making a difference to our community.
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